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Creatively Solving Complex Problems at Great United Bank
Vilà, Joaquim; Doval, HismaelCaso SM-1651-EAnálisis de decisiones, Dirección estratégica, Innovación y cambioWorking at the U.K. subsidiary of Great United Bank's private banking services division, Henry Duval needs to produce a comprehensive project brief for the Steering Committee about a design thinking project aimed at creating a banking mobile phone application for millennials.Desde 8,20 €
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Grupo de Empresas Fortuny (E)
Álvarez, E.; Tàpies, JosepCaso F-606FinanzasExplica cómo acabaron los acontecimientos que se describen en los casos (A), (B) y (C).Desde 5,74 €
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Barcelona: A Roman Village Becoming a Smart City (Abridged)
Carrasco, Carlos; Ricart, Joan Enric; Berrone, PascualCaso SM-1646-EDirección estratégica, Innovación y cambio, Tecnologías de la informaciónOn July 2, 2014, Josep Ramon Ferrer, director of the ICT and smart city strategy at Barcelona City Council, finished the second round of meetings with the companies selected to participate in the competitive dialogue to create City OS, Barcelona's operating system. City OS was one of the key milestones in Barcelona's smart city strategy. It aimed to enable the council to acquire and process data from urban operations in a rapid, efficient, effect...Desde 8,20 €
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The E-Line Cityboard
Soler, Edi; Peñalva, FernandoCaso C-784-EContabilidad y control, Iniciativa emprendedoraSix months after incorporating the company, the two founders of the firm E-Line Cityboard Supply Ltd. (ELC) were preparing the first Board of Directors meeting. ELC was a London-based distributor and online retailer of the E-Line Cityboard, a portable and rechargeable battery-powered self-balancing wheeled board, commonly referred to in the market as a "hoverboard." Increased competition and legislation prohibiting the use of hoverboards in publi...Desde 8,20 €
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Healy Hudson: e-Sourcing Solutions
Sachon, MarcCaso P-1019-EServicios y operaciones, Tecnologías de la informaciónBased in Munich, Bavaria, the company is a pioneer in the world of e-procurement. It has developed an online purchasing system for the Business-to-Business sector. In the fall of 2000 it is selling two e-commerce products: Impact Ordering and Impact Sourcing. The former is a simple electronic catalog ordering system; the latter is designed for the sourcing of complex goods.Desde 8,20 €
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Luis Arrese (E): Ana's Version
Gay, Francisco; Ribera, AlbertoCaso DPO-811-ELiderazgo y Dirección de personasThree years after the facts related in the Fernando Ruiz (D) case, the author had the chance to tell Ana, Fernando's wife, about the comments heard on various occasions during its discussion in different training programs for directors, about the role she had played in these events and what could be learned from it if seen from her point of view. Ana agreed to give her version, which she expressed during several interviews. The text of the case i...Desde 5,74 €
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Bodegas PRADOREY: las claves del futuro de una empresa familiar en el sector vitivinícola
Elvira, Marta; Proaño Vicente, Ángel; Sastre Boquet, IsaacCaso SM-1708Dirección estratégica, Liderazgo y Dirección de personasEn el 2022, tras unos duros años de reconversión, Bodegas PRADOREY mira hacia el futuro. Fundada en 1989, esta empresa familiar se había convertido en una importante bodega de la denominación de origen protegida (DOP) Ribera del Duero. Sin embargo, el camino no había sido nada fácil. PRADOREY había pasado por momentos muy difíciles en la década del 2010, que podrían fácilmente haber acabado con la compañía. Gracias al esfuerzo de un nuevo equipo ...Desde 8,20 €
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Cellnex: un proyecto de crecimiento
Canals, JordiCaso SM-1662Dirección estratégica, Gobierno corporativoEste caso muestra los retos a los que tuvo que enfrentarse Cellnex en el año 2015 tras sus importantes inversiones en emplazamientos de telecomunicaciones y la posible OPV. Cellnex era una unidad de negocio de Abertis con competencias tecnológicas especializadas en tres áreas: transmisión y difusión de señal de radio y televisión (broadcasting), gestión de servicios de infraestructuras para transmisión de datos y voz de telefonía móvil, y otros s...Desde 8,20 €
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e-Clio
Pérez Castro, Carlos; de Toro, Juan ManuelCaso M-1119-EMarketingThe Clio product manager must submit a plan for the 2001 relaunch of the model, aimed at recovering the market share achieved the previous year while, at the same time, giving the Clio brand a younger image with its target audience.Desde 8,20 €
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Amazon and mybabyallergy.com: E-commerce Decisions for a Retail Start-Up
Jané, JoanCaso P-1172-EAnálisis de decisiones, Dirección estratégica, Marketing, Servicios y operacionesGoing on Amazon usually acts as a real spur for any firm's business, since sales tend to shoot up. But it is also true that it involves downsides that cannot be overlooked. Amazon, the undisputed leader in online sales of all kinds of products, has become a unique platform for the positioning and sales development of thousands of companies-especially for smaller firms, with a shorter track record or fewer resources available to promote their prod...Desde 8,20 €