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Käthe Kruse: Una marca para el niño
Fité, Rosa María; Nueno, PedroCaso E-60Iniciativa emprendedoraEn 1989 dos empresarios compraron Käthe Kruse GmbH, una compañía conocida por sus muñecas de colección. Su objetivo era incrementar al máximo el valor de la compañía. Desde entonces la hicieron crecer potenciando las muñecas de juego e introduciendo, a lo largo de los años, nuevas líneas de producto. En 2003, Käthe Kruse comercializaba casi 2.000 referencias. Todos los productos se ajustaban a la filosofía original de Käthe Kruse, que se utilizab...Desde 8,20 €
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El loft (A): Arrendatario
Stein, Guido; Mehta, Kandarp; Zapatero, Miguel ÁngelCaso E-160Iniciativa emprendedoraTu empresa, una compañía multinacional de consumo, te ha destinado a la nueva ciudad en la que actualmente se encuentra una filial. Durante los diez años que llevas en la empresa a la que te incorporaste directamente desde que acabaste tus estudios universitarios, siempre habías trabajado en la central. Recientemente, el director nacional de Marketing de una filial en el extranjero se ha jubilado, y el Consejo de Administración ha decidido promoc...Desde 8,20 €
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El loft (B): Arrendador
Stein, Guido; Mehta, Kandarp; Zapatero, Miguel ÁngelCaso E-161Iniciativa emprendedoraEres el encargado de arrendar el loft de tu hija. La mañana de la negociación te levantaste pensando en cómo ibas a plantear la reunión que tendrías esa tarde con un posible arrendatario, un directivo extranjero que ya visitó el loft hace unas semanas en un viaje a la ciudad en la que vivirá durante una temporada. Se lo enseñó el portero de la finca, pues tú tuviste que acompañar a tu mujer a urgencias. El portero piensa que el directivo mostró u...Desde 5,74 €
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GetYourGuide: Managing a Sudden Shock to Business Growth
Sabrina Goestl; Vanessa C. HasseCaso IVEY-W32660-EIniciativa emprendedora, Liderazgo y Dirección de personasIn March 2020, the German online travel experience platform GetYourGuide faced an abrupt drop in revenues in the wake of the COVID-19 pandemic. Prior to the drop, the company had been thriving, grown from a simple idea thought up by a group of friends in a student dormitory into a market-leading company in the travel experience industry with a valuation of over US$1 billion (a “unicorn” start-up) and more than 600 employees across fifteen global ...Desde 8,20 €
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DVM Capital AG
Nueno, PedroCaso E-58-EIniciativa emprendedoraDVM Capital AG is a newly created company selling private banking services to the Turkish community in Germany. In March 2003 the company's board of directors is considering a choice between two growth options: rapidly expand the branch network in order to attract large numbers of small investors, or concentrate on providing a higher level of service to a smaller number of high-potential customers.Desde 8,20 €
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The Loft (A): Lessee
Stein, Guido; Mehta, Kandarp; Zapatero, Miguel ÁngelCaso E-160-EIniciativa emprendedoraYour company, a consumer multinational, has transferred you to a subsidiary in another country. Until now, in the ten years you have been with the company, which you joined straight out of university, you had always worked in headquarters. Recently, the national marketing director of a foreign subsidiary retired and the Board of Directors decided to promote you. As you have no family responsibilities, this is a great opportunity and you intend to...Desde 8,20 €
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The Loft (B): Lessor
Stein, Guido; Mehta, Kandarp; Zapatero, Miguel ÁngelCaso E-161-EIniciativa emprendedoraYou have taken on the job of renting you daughter's loft apartment. On the morning of the negotiation you got up thinking about what you were going to say that afternoon to a prospective tenant, a foreign manager, who already visited the loft a few weeks ago during a trip to the city, where he is going to be living for a while. On that occasion it was the caretaker of the building who showed the flat, as you had to accompany your wife to the emer...Desde 5,74 €
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Berta Beier Dolls GmbH: An entrepreneurial buy-out
Köllermeier, T.; Nueno, PedroCaso E-4-EIniciativa emprendedoraDesde 8,20 €
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Käthe Kruse: An all-inclusive brand for kids
Fité, Rosa María; Nueno, PedroCaso E-60-EIniciativa emprendedoraIn 1989 two entrepreneurs acquired Käthe Kruse GmbH, a company best known for its collectible dolls. Their concern was how to create the maximum possible value for the company. Since then they had grown the company by focusing more on play dolls and gradually introducing new product lines. As of 2003 Käthe Kruse sold almost 2000 references. All the products conformed to the original Käthe Kruse philosophy, which was used to differentiate the comp...Desde 8,20 €
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Klöckner: Operations During Transformation
Siegel, Robert; Scott, MitchelCaso SGSB-E-721-EIniciativa emprendedoraThe Eyewitness Surveillance II case tells the story of Rush Arnold and RT McCloy, friends who met while studying at Wharton, who raise a search fund under the name Channelstone Partners. In the fall of 2010, after having spent two-thirds of their search fund capital and reviewed over 200 companies, they came across Eyewitness Surveillance, a company specializing in the use of video technology to protect the assets of car dealerships. Eyewitnes...Desde 8,20 €