The Loft (A): Lessee
Your company, a consumer multinational, has transferred you to a subsidiary in another country. Until now, in the ten years you have been with the company, which you joined straight out of university, you had always worked in headquarters. Recently, the national marketing director of a foreign subsidiary retired and the Board of Directors decided to promote you. As you have no family responsibilities, this is a great opportunity and you intend to make the most of it.
Collection: IESE (España)
Ref: E-160-E
Format: PDF
Number of pages: 3
Publication Date: Jul 15, 2013
Language: English, Spanish
What material is included in this case:
Description
Your company, a consumer multinational, has transferred you to a subsidiary in another country. Until now, in the ten years you have been with the company, which you joined straight out of university, you had always worked in headquarters. Recently, the national marketing director of a foreign subsidiary retired and the Board of Directors decided to promote you. As you have no family responsibilities, this is a great opportunity and you intend to make the most of it.
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Year: 2013
Geographic Setting: Alemania
Learning Objective
This is an introductory case to a negotiation program, in which students learn to manage expectations, alternatives, benchmarks, needs, desires and uncertainties.
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