Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
Privalia: From Private Club to Fashion Brand
Fernandez Garcia-Andrade, Pablo; Oliver, XavierCaso M-1330-EDirección estratégica, Finanzas, Iniciativa emprendedoraThe private club (a business model pioneered by the French company Vente-privee in 2001) was the main driver of fashion e-commerce. On the one hand, it helped get rid of brands' stocks discreetly and allowed shoppers to buy heavily discounted fashion products, which they could not find online anywhere else since many brands did not use e-commerce and, in some cases, did not even have websites. These circumstances helped this type of e-commerce co...Desde 8,20 €
-
El Celler de Can Roca: Best in the World - Teaching Note
Oliver, Xavier; Sastre Boquet, IsaacNota del Instructor MT-45-EInnovación y cambio, Liderazgo y Dirección de personas, MarketingThis note serves as an instructor's guide to the case study "El Celler de Can Roca: Best in the World" (M 1357 E). The case sets out the monthly schedule of one of the three Roca brothers - the managers of the world-renowned haute cuisine restaurant El Celler de Can Roca. Through this schedule, the case reveals the inner workings of the business: its strategy, structure, positioning, corporate culture, and performance. In many ways, El Celler de ...Desde 0,00 €
-
Aunt Gotha
Oliver, XavierCaso M-1156-EMarketingThe case raises the question of how to expand the population to which a product and its message are addressed.Desde 8,20 €
-
Rommy Cubes
Oliver, XavierCaso M-1154-EMarketingThe case raises the question of how to capture a market niche with a low-necessity product.Desde 8,20 €
-
Fernández Guijuelo
Oliver, XavierCaso M-1153-EMarketingThe case raises the question of whether or not a producer of high quality hams should start to advertise its product at a time of stiffening competition.Desde 8,20 €
-
Mercedes-Swatch
de Toro, Juan Manuel; Oliver, XavierCaso M-1018-EMarketingThe strategic alliance between Mercedes Benz and Swatch gave rise to a project to launch a revolutionary new two-seater "Smart" car. The case presents the need to develop a creative brief for the advertising agencies tendering for the contract.Desde 8,20 €
-
El Caserío: Brand Arquitecture
Lozano V.; Milán B.; Oliver, Xavier; de Toro, Juan ManuelCaso M-1189-EMarketingA historical view of the brands acquired by Kraft in Spain, especially El Caserío. The company faces competitors who have established much more coherent brand architectures, with more potential for expansion and profit. The decisions they take for the current brands will define their future.Desde 8,20 €
-
Brands and Brand Communication
Pratt K.; Oliver, XavierNota técnica MN-344-EMarketingWhat is a brand -describing and defining brands. Developing brands and understanding brand-customer relationships. Understanding customer choice from the perspective of brand personalities.Desde 8,20 €
-
Larios Dry Gin
Armengol, Eva; Oliver, XavierCaso M-1169-EMarketing, Tecnologías de la informaciónLarios Dry Gin tells the real-life story of a company facing a fiercely competitive environment and tough legal constraints. The case analyzes the brand's leadership position in Spain and the diversification opportunities available in sectors other than alcoholic beverages. It offers an analysis of Larios's (off- and on-line) multi-channel communication aimed at winning over an increasingly demanding target audience who need strong stimuli to ren...Desde 8,20 €
-
Madras Gin and Siberiye Vodka
Oliver, XavierCaso M-1155-EMarketingThe case raises the question of how to defend alcoholic drinks brands against restrictive legislation.Desde 8,20 €