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Employer branding en Siemens: ¿quién lidera la marca (A)
Oliver, Xavier; Sastre Boquet, IsaacCase M-1368Innovation and Change, Leadership and People Management, MarketingEn 2015, Siemens se enfrentaba a una crisis de reclutamiento. En un momento en que la digitalización y la ciencia de datos eran claves para la ingeniería, se vio compitiendo con empresas como Google, Apple o Microsoft, mucho más atractivas para trabajar. De hecho, una encuesta de la propia compañía reveló que casi todos sus grupos de interés la veían como una empresa anticuada, poco atractiva y conservadora, una imagen que no reflejaba el trabajo...Starting at €8.20
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Siemens Employer Branding: Who Owns the Brand (A)
Oliver, Xavier; Sastre Boquet, IsaacCase M-1368-EInnovation and Change, Leadership and People Management, MarketingIn 2015, Siemens was facing a recruitment crisis. In an era in which digitization and data science were key in engineering, it found itself competing for talent against the likes of Google, Apple and Microsoft, while being perceived as a much less attractive place to work than those hotshot companies. After carrying out a survey, Siemens discovered that it was seen by nearly all stakeholders as an old-fashioned, unattractive and conservative comp...Starting at €8.20
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Reiner Meinhold en el Kölner Bank (C)
Stein, GuidoCase DPO-229Innovation and Change, Knowledge and Communication, Leadership and People ManagementAl volver de Hong Kong, el departamento de recursos humanos del Handels Bank le citó para hacerle una oferta. Las condiciones no fueron malas, pero distaban de las que Max le había anunciado. Sin embargo, Reiner no se sentía con fuerzas para negociarlas. La decisión acerca del sustituto se dilataba, pues recursos humanos de Kölner dijo que convendría que en ese caso también lo viesen el consejero delegado y el presidente. Reiner recordó que a él ...Starting at €5.74
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Reiner Meinhold en el Kölner Bank (A)
Stein, GuidoCase DPO-227Innovation and Change, Knowledge and Communication, Leadership and People ManagementA finales de julio del 2010, Reiner Meinhold se encontraba en Beijing en una reunión interna del grupo al que pertenecía el banco en el que ocupaba el puesto de director de organización de medios: el Kölner Bank, líder en el mercado doméstico y de pequeñas y medianas empresas en el área de Renania. Era un banco que, tras una crisis debida a su exposición al trading de divisas y materias primas, había sido adquirido por el gigante Deutsche Handels...Starting at €8.20
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Reiner Meinhold in Kölner Bank (A)
Stein, GuidoCase DPO-227-EInnovation and Change, Knowledge and Communication, Leadership and People ManagementIn late July 2010 Reiner Meinhold is in Beijing at an internal meeting of the group of which Kölner Bank is a subsidiary. Reiner is resources director at Kölner, the market leader in retail and SME banking in the Rhineland. Following a crisis brought on by currency and commodity exposures, Kölner Bank has been taken over by Deutsche Handelsbank (DHB) and has completely reformulated its business plan. Now it is profitable and is growing in the gap...Starting at €8.20
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Is Silence Killing Your Company? (Spanish version)
Perlow, Leslie A.; Williams, StephanieArticle HBS-R0305CLeadership and People ManagementMany times, often with the best of intentions, people at work decide it's more productive to remain silent about their differences than to air them. But as new research by the authors shows, silencing doesn't smooth things over or make people more productive. It merely pushes differences beneath the surface and can set in motion powerfully destructive forces. When people stay silent about important disagreements, they can begin to fill with anxie...Starting at €8.20
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Want Collaboration? Accept--and Actively Manage--Conflict (Spanish version)
Weiss, Jeff; Hughes, JonathanArticle HBS-R0503FLeadership and People ManagementDevise and implement a common method for resolving conflict; provide people with criteria for making trade-offs; use the escalation of conflict as an opportunity for coaching; establish and enforce a requirement of joint escalation; ensure that managers resolve escalated conflicts directly with their counterparts; and make the process for escalated conflict-resolution transparent. The first three strategies focus on the point of conflict; the se...Starting at €8.20
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The Work of Leadership (Spanish version)
Heifetz, Ronald A.; Laurie, Donald L.Article HBS-R0111KLeadership and People ManagementChanges in societies, markets, and technologies around the globe constantly force businesses to clarify their values, develop new strategies, and learn new ways to operate. The most important task for leaders in the face of such challenges is mobilizing people throughout their organizations to do adaptive work. In this HBR article from 1997, the authors suggest that the prevailing notion that leadership consists of having a vision and aligning p...Starting at €8.20
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Bernd Sterzel en la IV Medizinische Klinik (A)
Hill, Linda A.; Conrad, Melinda B.Case HBS-417S07Leadership and People ManagementDespués de 10 años de funcionamiento de un pequeño laboratorio en la Escuela de Medicina de Yale, el Dr. Bernd R. Sterzel asume el liderazgo de una clínica de nefrología en Nuremberg y Erlangen, Alemania. En sus ambiciosos esfuerzos para transformar la clínica en una institución líder en investigación académica, se encuentra con numerosos retos asociados a la gestión de la asistencia sanitaria en un contexto medicina socializada.Starting at €8.20
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Bernd Sterzel en la IV Medizinische Klinik (B)
Hill, Linda A.; Conrad, Melinda B.Case HBS-417S08Leadership and People ManagementComplementa el caso (A).Starting at €5.74