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Sinpasa (A)
Pons, J. M.; Segarra, José Antonio; Vila, VictorianoCase M-1016MarketingEl nuevo jefe de ventas de la zona norte de España de una empresa de suministros de papelería técnica se plantea cómo preparar su entrada a la vista de unos pobres resultados.Starting at €8.20
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El sector productivo de la pesca en el Perú
Farrán, Juan; Luque F.Technical Note MN-277MarketingAnálisis sobre el sector productivo pesquero en el Perú, y para ello toca aspectos relacionados con su riqueza ictiológica (biomasa), se hace una breve descripción de las instituciones y empresas públicas que tienen influencia en la evolución del sector pesquero, se describe la actividad extractiva (capacidad de bodega, costes, empleo y remuneración, etc.) y se hace un análisis de los procesos de transformación de las capturas realizadas. Finalme...Starting at €8.20
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Mission Produce
Alvarez, Jose B.; Shelman, MaryCase HBS-514023-EMarketingTo maximize their effectiveness, color cases should be printed in color. As the leading distributor of fresh avocados in the U.S., Mission Produce was at a crossroads in late 2013. Avocado consumption was booming and CEO Steve Barnard wanted to acquire additional land in Peru and develop new avocado farms to help fill a projected supply gap. Mission could also buy avocado farms in other countries, expand its international marketing efforts, inves...Starting at €8.20
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Camposol
Bell, David E.; Kindred, NatalieCase HBS-516111-EMarketingWith $289 million in 2015 revenues, Camposol is a Peruvian grower, exporter, and marketer of fruits and vegetables, with a focus on the high-growth, high-margin blueberry category. Camposol aspires to become Peru's first multinational branded produce company. It already has a strong foothold in the U.S.-an important market where it is refining its branding and retail-customer strategy-and it also seeks to expand in other markets, especially China...Starting at €8.20
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Global Brand Management of Anheuser Busch InBev's Budweiser
Avery, JillCase HBS-518105-EMarketingBrian Perkins, chief architect of the $6 billion Budweiser brand, was excited about 2018, in which the company would launch Budweiser into several new markets in Africa and Latin America. He was also feeling the pressure to finalize a global brand strategy that would define Budweiser's value proposition and guide its development and execution around the world. The problem was that Budweiser actually had two distinct brand realities that differed ...Starting at €8.20