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Media Markt: ¿un modelo exitoso para el siglo XXI
Sachon, Marc; Laux, EricCase P-1118Decision Analysis, Service and Operations ManagementEste caso describe la historia y el modelo de negocio de Media Markt, una empresa integrada en Media-Saturn-Holding (MSH), que a su vez forma parte del grupo alemán Metro. Media Markt aporta la mayor parte de los 20.000 millones de euros en ventas de MSH, el grupo que lidera sobradamente el sector minorista de electrónica de consumo en Europa. A nivel mundial, solo la estadounidense Best Buy supera en ventas a MSH. El texto aporta detalles del mo...Starting at €8.20
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Aeropuerto Berlin Brandenburg International
Teworte, Victoria; Martínez de Albéniz, VictorCase P-1142Innovation and Change, Service and Operations Management, StrategyJusto después de la reunificación alemana de 1990, se prepararon planes para crear un nuevo único aeropuerto para concentrar todo el tráfico de la nueva capital Berlín. 25 años más tarde, el aeropuerto internacional Berlín Brandenburgo (BER) aún no estaba operativo. El proyecto acumulaba errores y había presenciado ya cuatro retrasos, debidos principalmente al sistema de detección de incendios. A finales de diciembre de 2014, el consejo superviso...Starting at €8.20
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Rocket Roaster: Is there business outside the internet
Sachon, MarcCase P-1159-EEntrepreneurship, Service and Operations ManagementThe case describes the business model of a food truck service that operates 16 vans from its headquarters in and around the German city of Frankfurt. The protagonist of the case needs to assess whether the company is a good acquisition prospect or if he should follow the current trend of investing in a company with a digital business model. The company's operations are described in detail, basic financials are provided and alternative future grow...Starting at €8.20
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Siemens ShareNet: Building a Knowledge Network (Spanish Version)
MacCormack, Alan; Herman, Kerry; Voelpel, SvenCase HBS-609S05Service and Operations ManagementDescribe el desarrollo de Sharenet, un innovador sistema de gestión del conocimiento utilizado por una división de Siemens. Sharenet intentos para capturar el conocimiento y la experiencia de muchos de ventas y de marketing unidades dispersas de Siemens en todo el mundo, por lo que es accesible a todos. Sharenet hasta la fecha ha sido financiado como una iniciativa corporativa, libre para todos los que lo utilizan. Pero a medida que el mercado de...Starting at €8.20
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BMW: The 7-Series Project (B) (Spanish Version)
Pisano, Gary P.; Rossi, SharonCase HBS-612S08Service and Operations ManagementDescribe la decisión tomada en el proyecto de la serie 7 con respecto a la creación de prototipos y su impacto en la calidad.Starting at €5.74
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MorphoSys AG: The Evolution of a Biotechnology Business Model
Pisano, Gary P.; Johnson, Ryan; Knoop, Carin-IsabelCase HBS-611046-EService and Operations ManagementIn the biotech world, the 18-year-old Munich-based company MorphoSys was a rarity: it was profitable. The company achieved this profitability not by developing and selling its own drugs, but by licensing access to its proprietary library of human antibodies. Recently, the company decided to deviate from this model, and attempt to develop its own proprietary products. The case allows analysis of "license vs. vertically integrate" business model de...Starting at €8.20
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Carl Zeiss and Free-Form Production: Can We See Clearly Yet, Teaching Note
Shih, WillyTeaching Note HBS-612009-EService and Operations ManagementTeaching Note for 614-007.Starting at €0.00
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Intraoperative Radiotherapy for Breast Cancer (B)
Shih, WillyCase HBS-613040-EService and Operations ManagementThe intraoperative radiotherapy (IORT) business at Carl Zeiss Meditec had struggled with growth since the time of the (A) case. Though the unit had grown revenues in excess of 50% and had exceeded its EBIT target, it faced several key strategic choices. Should it continue to specialize in the breast cancer segment, or should it focus more on surgery with radiotherapy as one technical solution. Should it continue its focus on more mature markets, ...Starting at €5.74
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TSG Hoffenheim: Football in the Age of Analytics
Zhu, Feng; Lakhani, Karim R.; Schmidt, Sascha L.; Herman, KerryCase HBS-616010-EService and Operations ManagementIn 2015, Dietmar Hopp, owner of Germany's Bundesliga football team TSG Hoffenheim and co-founder of the global enterprise software company SAP, was considering how to ensure long-term sustainability and competitiveness for TSG Hoffenheim. While historically a small team from bottom rungs of the league, TSG Hoffenheim, with revenues of 60 million to 70 million, reached the top division of the Bundesliga in the 2008-2009 season thanks to a de...Starting at €8.20
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Building the Digital Manufacturing Enterprise of the Future at Siemens
Shih, WillyCase HBS-616060-EService and Operations ManagementThis case describes the motivation for and the development of Siemens' digital manufacturing enterprise vision, which became the foundation for its implementation of Industrie 4.0. While the effort started with a purely defensive move by Anton Huber, head of the Digital Factory Division, to protect his core programmable logic controller business from the migration of value to software from hardware, the scope expanded radically as the company com...Starting at €8.20