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CEPSA-ENPETROL-ERT: Motor Lubricants (B)
Agell, Pere; Carrasco, M.; Segarra, José AntonioCase M-784-EMarketingStarting at €5.74
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CEPSA-ENPETROL-ERT: Motor Lubricants (A)
Agell, Pere; Carrasco, M.; Segarra, José AntonioCase M-783-EMarketingStarting at €8.20
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Caja Mediterránea de Ahorro (B)
García, David L.; Agell, Pere; Segarra, José AntonioCase M-1029MarketingLa Dirección de Caja Mediterránea de Ahorro debe interpretar una investigación de los clientes potenciales del área de Barcelona ciudad. Realizada en base al análisis conjunto. ¿Cómo está segmentado el mercado? ¿Qué volumen y características tiene cada uno de los segmentos?Starting at €5.74
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Mútua de Terrassa: Rollout of the Health Care Information System (HCIS)
Mitchell, Jordan; Ribera, Jaume; Rosenmöller, MagdaCase P-1087-EKnowledge and Communication, Service and Operations ManagementAs of autumn 2006, a major Spanish hospital outside of Barcelona, Grup Mútua de Terrassa (MT), is implementing the second major phase of a new Health Care Information System (HCIS) along with Hewlett-Packard (HP) at eight centers for primary care. The HCIS project is a multi-year and multi-phase initiative which is the first in many steps towards a "paper-less" hospital. The hospital's management are wondering how the HCIS will change the way peo...Starting at €8.20
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ArteOliva
González, Jorge; Segarra, José AntonioCase M-1132-EMarketingArteOliva has launched a new extra virgin olive oil, packaged in cartons. After the product has been on the market for a few months, management decides to launch a TV advertising campaign to make consumers more aware of its benefits.Starting at €8.20
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Puig Doria Microcasting Process
Ribera, Jaume; Rosenmöller, MagdaCase P-824-EService and Operations ManagementPuig Doria is a well-known jeweler in Barcelona. The case presents the process of jewelry design, manufacturing and sales. In some pieces where large productions are expected, the microcasting process can be used. The case describes the different manufacturing phases and allows for a computation of the process, basic characteristics: throughput time, capacity, bottlenecks, etc.Starting at €8.20
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Ibérica de Cadenas, S.A.
Jarillo, J. C.; Segarra, José AntonioCase C-536Accounting and ControlStarting at €8.20
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Hispasa y Viton
Jarillo, J. C.; Segarra, José AntonioCase C-537Accounting and ControlStarting at €8.20
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La Fageda: A Crazy Initiative (A): Challenges of Growth and Governance in 2014 (Portuguese Version, Brazil)
Segarra, José AntonioCase M-1324-PBCorporate Governance, StrategyThe case not only presents the situation of La Fageda in 2014, but also reviews some of the information provided in case M-1218. La Fageda is the third leading brand in market share in the Catalan yogurt market and the one that is consistently growing above the market average. Its uniqueness is that its workers are classified as having intellectual disabilities and/or severe mental disorders. The mission of social and workplace integration of bot...Starting at €8.20
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La Fageda: A Crazy Initiative (B): Challenges of Growth and Governance in 2014 (Portuguese Version, Brazil)
Segarra, José AntonioCase M-1325-PBCorporate Governance, StrategyCase (B) details the important legal changes made to the initiative. Cristóbal Colón, chairman of La Fageda, reflects on the reinforcement of the organization and the corporate governance to ensure the continuity of the project and its depersonalization.Starting at €5.74