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Airbnb: Home Sharing in China
Paul W. Beamish; Zoe YangCase IVEY-9B20M141-EStrategyIn 2015, Airbnb, Inc. began to explore entry into the Chinese market. In August of that year, it announced a partnership with two of its China-based investors to help it navigate the expansion. By January 2016, the company was facing a number of fundamental questions. First, how should it best position itself in China to ensure a successful expansion? Should it work with a local competitor and, if so, who? If it chose to instead continue expandin...Starting at €8.20
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Cameron Auto Parts: Early Internationalization
Paul W. Beamish; Harold CrookellCase IVEY-9B16M043-EEntrepreneurship, StrategyThis case is about a small American auto parts producer trying to diversify its way out of dependence on the major automakers in 2013. A promising new product is developed and the company gets a chance to license it to a Scottish manufacturer. The issue of whether to license or go it alone in international markets is central to the case. A full class sequel to this case is available, titled Cameron Auto Parts: Joint Ventures, Licensing or Exporti...Starting at €8.20
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Prince Edward Island Preserve Company: Turnaround
Paul W. Beamish; Nathaniel LuptonCase IVEY-9B08M049-EEntrepreneurship, StrategyIn April 2008, Bruce MacNaughton, president of Prince Edward Island Preserve Co. Ltd. (P.E.I. Preserves), was focused on turnaround. The company he had founded in 1985 had gone into receivership in May 2007. Although this had resulted in losses for various mortgage holders and unsecured creditors, MacNaughton had been able to buy back his New Glasgow shop/cafe, the adjacent garden property and inventory, and restart the business. He now needed a ...Starting at €8.20
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Victoria Heavy Equipment Limited (Spanish version)
Tom A. Poynter; Paul W. BeamishCase IVEY-9B08MS37Entrepreneurship, StrategyEl equipo pesado Victoria (Victoria) era una firma poseída y manejada de la familia que había sido llevada por un director general ambicioso, emprendedor que ahora quiso tomar un papel menos activo en el negocio. Victoria había estado a través de dos reorganizaciones estos últimos años, que contribuyeron a las ediciones de organización y estratégicas que necesitarían ser abordadas por un nuevo presidente.Starting at €8.20
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Phil Chan (A)
Paul W. Beamish; Jean-Louis SchaanCase IVEY-9B08M038-EStrategyThe case deals with a scam that has been run out of Nigeria since 1990. In it, foreign companies are approached for their assistance in facilitating an international transfer of funds in order to receive a very large but unearned commission. In the case, a Hong Kong-based manager who is travelling to Nigeria is unaware that he is walking into a situation where his company is about to be cheated. The objective of the case is to raise the issue of ...Starting at €8.20
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Cameron Auto Parts: Early Internationalization (Spanish version)
Paul W. Beamish; Harold CrookellCase IVEY-W28419Entrepreneurship, StrategyThis case is about a small American auto parts producer trying to diversify its way out of dependence on the major automakers in 2013. A promising new product is developed and the company gets a chance to license it to a Scottish manufacturer. The issue of whether to license or go it alone in international markets is central to the case. A full class sequel to this case is available, titled Cameron Auto Parts: Joint Ventures, Licensing or Exporti...Starting at €8.20
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Karatu Coffee Company in Tanzania: What Strategy Next? (Spanish version)
Manuel Siegrist; Gary Bowman; Colette Southam; Paul W. BeamishCase IVEY-W29919Entrepreneurship, StrategyIn 2018, the founder and owner of the Karatu Coffee Company needed to decide what to do next with his company. He was considering several options: increasing the tourism part of the business, growing the original farm, pursuing a property development project in the capital city, or simply selling out and walking away. The company, located in Tanzania, began as a coffee farm, expanded into tourism with a remote, idyllic coffee lodge, and then brou...Starting at €8.20
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Karatu Coffee Company in Tanzania: What Strategy Next
Manuel Siegrist; Gary Bowman; Colette Southam; Paul W. BeamishCase IVEY-9B20M039-EEntrepreneurship, StrategyIn 2018, the founder and owner of the Karatu Coffee Company needed to decide what to do next with his company. He was considering several options: increasing the tourism part of the business, growing the original farm, pursuing a property development project in the capital city, or simply selling out and walking away. The company, located in Tanzania, began as a coffee farm, expanded into tourism with a remote, idyllic coffee lodge, and then brou...Starting at €8.20
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Ethiopian Airlines: Bringing Africa Together
Paul W. Beamish; Yamlaksira GetachewCase IVEY-9B14M005-EStrategyEthiopian Airlines plans to expand its African market base to become a leading airline in the continent. As part of the airline’s multi-hub strategy, the vice-president of alliances and corporate strategy and his team must identify a suitable hub location and decide on the appropriate mode and level of ownership. Success in the first hub is essential as it will both validate the viability of the multi-hub strategy and set the tone for the establi...Starting at €8.20
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Sher-Wood Hockey Sticks: Global Sourcing
Paul W. Beamish; Megan (Min) ZhangCase IVEY-9B12M003-EEntrepreneurship, StrategyIn early 2011, the senior executives of the venerable Canadian hockey stick manufacturer Sher-Wood Hockey were considering whether to move the remainder of the company’s high-end composite hockey and goalie stick production to its suppliers in China. Sher-Wood had been losing market share as retail prices continued to fall. Would outsourcing the production of the iconic, Canadian-made hockey sticks to China help Sher-Wood to boost demand signific...Starting at €8.20