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American Express: Membership rewards Europe
Spinther M.; Rose S.; McGilvey P.; Huete, Luis MaríaCase P-886-EService and Operations ManagementThe Membership Rewards Programme is designed for business travellers. The rewards offered appeal mainly to members of Airline Frequent Flyer Programmes who take advantage of collecting miles on Amex and transfer them to their preferred airline to collect free tickets or upgrades. The case poses the managerial challenge of how to reach the 50% target penetration rate of the programme Amex has in mind and questiones how to include customers of the ...Starting at €8.20
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GeneRisk.com
Johnson, RobCase E-67Entrepreneurship, Innovation and ChangeA mediados del año 2000, los inversores en Medical Sciences Limited (MSL) consolidaron una nueva compañía, GeneRisk.com, para concentrar su capital en una herramienta de software propiedad de MSL. La inmediata cuestión planteada a los inversores de MSL fue cómo evaluar esta nueva compañía para la siguiente tanda de financiación.Starting at €8.20
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GeneRisk.com
Johnson, RobCase E-67-EEntrepreneurship, Innovation and ChangeIn mid-2000 the investors in Medical Sciences Limited (MSL) set up a new company, GeneRisk.com, to capitalize on a proprietary software tool owned by MSL. The immediate issue facing MSL's investors was how to value this new company for the upcoming round of financing.Starting at €8.20
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Tradetix Limited (B)
Johnson, RobCase E-204-EEntrepreneurship, FinanceThe (A) case describes a fast-growing company in the City of London whose CEO and board are considering initiating a trade sale process. The (B) case describes an offer received, which includes an earn-out as part of the price. The (C) case describes a sequence of events following acceptance of the offer-events that are totally unexpected and that jeopardize the earn-out.Starting at €5.74
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Tradetix Limited (C)
Johnson, RobCase E-205-EEntrepreneurship, FinanceThe (A) case describes a fast-growing company in the City of London whose CEO and board are considering initiating a trade sale process. The (B) case describes an offer received, which includes an earn-out as part of the price. The (C) case describes a sequence of events following acceptance of the offer-events that are totally unexpected and that jeopardize the earn-out.Starting at €5.74
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The Coffee Table
Johnson, Rob; Pinto, MauriceCase E-190-EEntrepreneurship, FinanceThis case describes how the entrepreneur financed an innovative coffee shop chain from start-up through multiple stages of growth. The company raised £12.6 million over six rounds of financing and needs another £9-11 million at the end of the case. The entrepreneur must decide whether (a) to press ahead with another round of capital to fund further expansion, (b) to stop opening new shops and focus on becoming profitable, or (c) to sell the com...Starting at €8.20
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Accolade Group
Kolarova, Lenka; Johnson, RobCase E-225-EFinanceIn September 2005, John Allen, the Chairman and founder of Accolade Group, leaned back in the armchair in his office and reflected on the developments in his company over the past nine years. Allen had a lifelong career in the UK leisure industry, culminating in his founding of the Accolade Group through a £279m management buy-in (MBI) of the Accolade Bingo business from Guss, a quoted UK-based leisure company, in 1997. Allen had a vision that un...Starting at €8.20
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American Express: «Membership rewards» Europa
Spinther M.; Rose S.; McGilvey P.; Huete, Luis MaríaCase P-886Service and Operations ManagementEl Programa "Membership Rewards" está diseñado para viajeros de negocio. Las recompensas ofrecidas van dirigidas principalmente a las personas registradas en los programas de viajero frecuente de las aerolíneas que se benefician acumulando kilómetros con Amex y transfiriéndolos a su aerolínea preferida para obtener billetes gratuitos o mejoras. El caso expone el reto de la dirección de Amex de cómo lograr el índice de penetración del 50% que el p...Starting at €8.20
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Tradetix Limited (A)
Johnson, RobCase E-203-EEntrepreneurship, FinanceThe (A) case describes a fast-growing company in the City of London whose CEO and board are considering initiating a trade sale process. The (B) case describes an offer received, which includes an earn-out as part of the price. The (C) case describes a sequence of events following acceptance of the offer-events that are totally unexpected and that jeopardize the earn-out.Starting at €8.20