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Amazon y mybabyallergy.com: Decisiones de e-commerce para una start-up
Jané, JoanCase P-1172Decision Analysis, Marketing, Service and Operations Management, StrategyLa entrada en Amazon suele actuar como un auténtico revulsivo para el negocio de cualquier empresa, ya que las ventas tienden a dispararse. Pero también es verdad que implica contrapartidas que no se pueden pasar por alto. Amazon, líder indiscutible en la venta online de todo tipo de productos, se ha convertido en una plataforma única para el posicionamiento y el desarrollo comercial de miles de compañías. Especialmente, para las de menor tamaño,...Starting at €8.20
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Sorenson Research Co. (Abridged) (Spanish Version)
Wheelwright, Steven C.; Crocker, GaryCase HBS-603S26Service and Operations ManagementPresenta los problemas que enfrenta un alto volumen, alto margen (pero ligero) productos médicos de negocios. La compañía está tratando de mejorar su control de inventario para reducir la inversión en inventarios y mejorar el servicio. El sistema de inventario multi-sitio actual se ha descrito y se presentan las principales alternativas para mejorar o sustituirlo.Starting at €8.20
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Scharffen Berger Chocolate Maker (A) (Spanish version)
Snow, Daniel C.; Wheelwright, Steven C.; Wagonfeld, Alison BerkleyCase HBS-607S43Service and Operations ManagementScharffen Berger, a premium brand chocolate, is growing rapidly and must decide where and when to add capacity in the production line and with what technology. The company must consider the demands of marketing, the impact on quality and reputation, and the economics of alternative approaches to increasing output in both the short term and long term. Provides an opportunity for students to examine the existing process technology and flow, to unde...Starting at €8.20
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The Morrison Company (Spanish version)
Wheelwright, Steven C.; Myers, Paul S.Case HBS-413S16Service and Operations ManagementThe Morrison Company develops and manufactures radio frequency identification tags (RFID) known as "smart labels" for the retail and pharmaceutical industries. RFID technology is a fast-growing and increasingly competitive industry. Sales have risen dramatically over the past year and production levels have had to increase to meet monthly and quarterly shipping targets. However, the increase has exacerbated existing manufacturing problems and has...Starting at €8.20
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Starship SpaceX: The Disruption in the Space Value Chain
Jané, Joan; Guitard, BlancaCase OIT-11-EEntrepreneurship, Innovation and Change, Service and Operations ManagementSpaceX was established in 2002 to fulfill founder, CEO and chief engineer Ellon Musk's heady plan to colonize Mars. Starship aimed to be a "Mars colonial transporter" or, more formally, an "interplanetary transport system" both in ease of access and affordability, and designed to be "aircraft-like" from the specification and operational standpoints to maximize the vehicle's utilization rate of launching kilotons of payloads into orbit per year. S...Starting at €8.20
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The Morrison Company, Teaching Note
Wheelwright, Steven C.; Myers, Paul S.Teaching Note HBS-4565-EService and Operations ManagementTeaching Note for 4564.Starting at €0.00
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Baria Planning Solutions, Inc.: Fixing the Sales Process, Teaching Note
Wheelwright, Steven C.; Schmidt, WilliamTeaching Note HBS-4569-EService and Operations ManagementTeaching Note for 4568.Starting at €0.00
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La cadena de suministro de NIKE en la nueva era digital
Jané, Joan; Ferrinha, PedroCase P-1199Service and Operations ManagementPese a su éxito en las operaciones de la cadena de suministro a través de los canales mayorista y minorista físico, NIKE quiere rediseñar la estrategia de su red logística para alcanzar el crecimiento esperado de los ingresos digitales. Un nuevo programa llamado NIKE Digital First Supply Chain aspira a preparar y entregar los pedidos a los clientes online directos en un plazo de dos días en toda Europa. Carlos Bermejo, director sénior de Programa...Starting at €8.20
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Exel plc--Supply Chain Management at Haus Mart (Spanish version)
Ton, Zeynep; Wheelwright, Steven C.Case HBS-606S10Service and Operations ManagementExel plc is a global third-party logistics provider, serving clients such as Home Depot, Dell, Unilever, and Marks & Spencer. Describes the range of activities Exel performs for its clients and the capabilities the company has developed. Exel traditionally focused on freight management and contract logistics services and is now considering providing supply chain planning services. Management believes that there is tremendous potential in combinin...Starting at €8.20
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Genentech--Capacity Planning (Spanish version)
Snow, Daniel C.; Wheelwright, Steven C.; Wagonfeld, Alison BerkleyCase HBS-610S03Service and Operations ManagementWhile facilitating a complex clinical approval process over the next two to three years for a family of new cancer drugs, Genentech must develop a long-term capacity plan for a major class of new cancer products. Adding to the complexity and uncertainty is the fact that the lead time for planning, building, and certifying a new $600 million plus production-scale facility is five years. In addition, ensuring that the best process technology is inc...Starting at €8.20