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Barman: The Amazon Opportunity
Javier Pijoan; Villanueva, Julian; Balmaseda, CarmenCase M-1383-EInnovation and Change, Marketing, StrategyBarman was one of the four leading players in the spirits industry. Due to the pressure of sales and objectives, the commercial directors of some countries, such as the Netherlands, Belgium, or Germany, had decided to establish business relationships with the prominent e-commerce clients, among others, Amazon. The result was a boost in sales in the last two years. Spain, however, had not entered Amazon until then. In the last business review with...Starting at €8.20
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Amazon's KiranaNow: The Indian Online Grocery Market
Tripti Ghosh Sharma; Satvik Chundru; Rashi Aggarwal; Aadya Gupta; Mayank SinghCase IVEY-9B17M038-EStrategyIn 2015, the Indian retail industry contributed around 10 per cent to India’s gross domestic product, and online retail had a growth rate of 85 per cent. In the same year, food and grocery made up 60 per cent of the Indian retail market, and the online grocery segment was estimated at US$600,000. To capture its share of this market, Amazon India launched its own online grocery arm, KiranaNow, with a marketplace model. As it set out to carve out a...Starting at €8.20