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Narayana Hrudayalaya: Investment Decision
Sriram MahadevanCase IVEY-W33861-EDecision Analysis, FinanceIn February 2023, a prominent retail investor was contemplating selling his investment in Narayana Hrudayalya Limited, one of India’s leading health care companies, when the stock price reached an all-time high of ₹800. The investor had initially bought the shares in 2017, when the price was ₹350 per share. On February 6, 2023, he came across an article about the company that discussed its future prospects, which prompted him to investigate the c...Starting at €8.20
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Maruti Suzuki in 2022: Defending Market Leadership
Nitin Pangarkar; Rohit Prabhudesai; Kapil DesaiCase IVEY-W33324-EDecision AnalysisIn December 2022, Maruti Suzuki India Limited (Maruti Suzuki), the undisputed leader in the Indian car market, was evaluating the various alternatives for its continued growth and sustained performance. In 2015, building on the company's success selling no-frills cars, Maruti Suzuki launched its New Exclusive Automotive Experience (NEXA) line to attract customers who were seeking advanced car models. However, the emergence of electric vehicles po...Starting at €8.20
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Personifwy by Wishyogi: Not Afraid of Ghost Talent
Jyotsna BhatnagarCase IVEY-W27518-EDecision Analysis, Leadership and People ManagementIn 2020, Neha Mathur and Debi Kar co-founded the start-up Wishyogi India Pvt. Limited in Bangalore, India, and launched an online HR platform called Personifwy. Driven by artificial intelligence (AI), Personifwy analyzes employee engagement experiences and integrates data with the client’s own systems, thus serving as an HR analytics platform. During their interactions with clients, Mathur and Kar discovered a gap in the process of recruiting pro...Starting at €8.20
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Abbey Road Studios (B)
García-Castro, RobertoCase AD-358-EDecision AnalysisThis case analyzes the option value of investing in the production and commercialization of an artist's second album. It briefly covers current facts about the music industry, including digital distribution, the emergence of new models, and the transformation of traditional record studios.Starting at €5.74
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Abbey Road Studios (A)
García-Castro, RobertoCase AD-353-EDecision AnalysisThis case analyzes the option value of investing in the production and commercialization of an artist's second album. It briefly covers current facts about the music industry, including digital distribution, the emergence of new models, and the transformation of traditional record studios.Starting at €8.20
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The Managerial Dilemma of E-Toll Route Implementation in South Africa
Ntoi, Hlompho; Thomas, Lawrence; Vilà, JoaquimCase SM-1643-EDecision Analysis, Innovation and Change, StrategyIn 2007, South African National Roads Agency Ltd (SANRAL) decided to introduce a radical and advanced urban tolling system called the Gauteng Freeway Improvement Project (GFIP). The project entailed the expansion of the province's single-direction three-lane highways to single-direction five-lane routes. Large toll gantries were to be built in order to process usage data as a means of billing users electronically via a strict user pay system. P...Starting at €8.20
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Bombay Hospital Indore: Administration of Patient Discharge Services
Fredrik Odegaard; Sudipendra Nath RoyCase IVEY-9B21E002-EDecision Analysis, Service and Operations ManagementIn 2016, a summer intern at Bombay Hospital Indore, in India, was tasked with evaluating the hospital’s patient discharge process. Two types of insured patients required different discharge processes for the payment of outstanding balances. The intern needed to map the respective processes and project the outcomes of (1) moving from the current two parallel systems to one centralized, or pooled, system; and (2) adding a third staff member to proc...Starting at €8.20
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Indian Railways: Estimating Electrical Contract Demand
Samir Biswas, Preetam BasuExercise IVEY-W25028-EDecision Analysis, Service and Operations ManagementAt the very end of 2019, Jay Prakash Pal, divisional electrical engineer (Traction Distribution) for the Sealdah division of Eastern Railway in India, was asked to prepare a consolidated report for revising the contract demand with power distribution compStarting at €8.20
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Glitz Investments
Shelly Bajaj; Sean Bandyopadhyay; Srinivas Krishnamoorthy; Kyle MacleanCase IVEY-9B19E013-EDecision Analysis, StrategyAn investment manager at Glitz Investments, a firm based in the United States with a focus on the entertainment industry, wanted to identify potential blockbuster movies in the Indian film industry for the firm’s potential investment purposes. The investment manager received a report compiled by analysts at the firm indicating that Bollywood would be an attractive industry for investment. The firm’s analysts had collected data but could the manag...Starting at €8.20
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Marico Ltd.: Distribution Network Optimization
Aishwarya sadasivan; Ashish Pingulkar; Debmallya ChatterjeeExercise IVEY-W25851-EDecision Analysis, Service and Operations ManagementOn July 1, 2020, the co-head of the logistics and planning department at Marico Ltd., based in India, was reviewing reports on various issues related to stock inventory and warehousing. After studying the reports, he found that both lost opportunity and warehousing costs for the company were high. Compounding the problem was the ongoing COVID-19 pandemic, which had added pressure to the company’s impending cost pressures. Initially, Marico Ltd. h...Starting at €8.20