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Captando capital para Ofertia
Johnson, RobCase E-178Entrepreneurship, Finance, MarketingStarting at €8.20
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Raising Capital for Ofertia
Johnson, RobCase E-178-EEntrepreneurship, Finance, MarketingThis case describes the start-up and financings of Ofertia, a digital marketing specialist based in Barcelona. The company capitalized on a very new digital marketing approach to build the business in Spain and then begin expansion in Latin America.Starting at €8.20
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Assessing a New Business Opportunity
Johnson, RobTechnical Note EN-17-EEntrepreneurship, Finance, Information TechnologiesThe technical note describes how professional investors make an initial assessment of a new business idea. It provides an important framework for both entrepreneurs and investors.Starting at €8.20