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Malus Analytics International: Combatting the Menace of Shadow IT
Owen Hall, Jr.; Erik J. KroghCase IVEY-9B18E019-EInformation TechnologiesSince its founding in 2014, Malus Analytics International (MAI), a US-based player in the analytics consulting industry, had focused on helping its clients move to cloud-based computing and database management. However, by 2018, this strategy had left manStarting at €8.20
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AI: Beyond the hype
Samila, SampsaArticle ART-3460-EInformation Technologies, StrategyAny use of AI to augment or automate human work is not an inherent feature of the technology but a decision made by human managers. As such, it?s incumbent on all of us to develop a better understanding of AI and how to leverage it ethically. Citing ongoing research and case studies, IESE Prof. Sampsa Samila elaborates in this interview.Starting at €8.20
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Amazon.com, Inc: la transformación mediante IA
Samila, Sampsa; Sastre Boquet, IsaacCase SM-1724Information Technologies, Innovation and Change, Leadership and People Management, StrategyEste caso describe el desarrollo y utilización de la IA en Amazon. Este caso ha sido usado en clase para discutir el amplio abanico de aplicaciones de IA en Amazon, los efectos competitivos de estas aplicaciones, el proceso para desarrollar estas aplicaciones, y el estado actual de la organización de Amazon.Starting at €8.20
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Inteligencia artificial: entre la promesa y la realidad
Samila, Sampsa; Gans, Joshua S.Article ART-3465Information TechnologiesLa IA se encuentra en un "período de entremedias", en el que ha desvelado interesantes soluciones sin llegar a disrumpir el sistema. Pero no te equivoques: antes o temprano, el cambio llegará. ¿Estás preparado?Starting at €8.20
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Artificial intelligence: between promise and adoption
Samila, Sampsa; Gans, Joshua S.Article ART-3465-EInformation TechnologiesWe are in what we call "the between times," where AI is doing lots of interesting things but not yet to the level of system-wide transformation. That takes time and requires new mindsets. Make no mistake: system change will come. Here's what to watch for.Starting at €8.20
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Malus Analytics International: Combatting the Menace of Shadow IT - Teaching Note
Owen Hall, Jr.; Erik J. KroghTeaching Note IVEY-8B18E019-EInformation TechnologiesTeaching note for product 9B18E019.Starting at €0.00
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The Promotion Decision
Almandoz, John; Samila, SampsaCase DPO-776-EInformation Technologies, Leadership and People Management, StrategyThis is a choice to fill a director position in a company. What are the benefits of following the recommendation provided by the algorithm that favors one candidate versus following the preference of a manager who knows the other candidate very well and in fact has developed that candidate through coaching? Biases can be discussed and the merits of AI in hiring and promotion decisions.Starting at €8.20
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Ferrer: AI and Digital Transformation in the Pharmaceutical Industry - Teaching Note
Samila, Sampsa; Elvira, MartaTeaching Note SMT-145-EInformation Technologies, Innovation and Change, Leadership and People ManagementIn spring 2020, the Covid-19 pandemic spread throughout the world. Most nations started implementing severe restrictions on personal mobility and business operations. In Spain, access to hospitals was restricted to protect healthcare professionals from contagion. As a result, Spanish pharma companies lost access to their main sales channels: visits to doctors and hospital managers. Ferrer, the largest Spanish pharmaceutical company, responded by ...Starting at €0.00
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Siemens IT Transformation (B): Culture
Samila, Sampsa; Tumbocon, PiaCase SM-1732-EInformation Technologies, Innovation and Change, Leadership and People ManagementThis case describes the transformation of the Siemens corporate IT function from a traditional hierarchical organization to an agile organization and from a provider of basic infrastructure services to an innovation partner of the rest of the corporation to enable digital and AI transformation.Starting at €5.74
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Ferrer: IA y transformación digital en el sector farmacéutico
Samila, Sampsa; Elvira, MartaCase SM-1726Information Technologies, Innovation and Change, Leadership and People ManagementEn la primavera del 2020, la pandemia de COVID-19 se extendió por todo el mundo. Para frenar su expansión, la mayoría de los países empezaron a implementar restricciones severas a la movilidad personal y al funcionamiento de los negocios. En España, se restringió el acceso a los hospitales para proteger a los profesionales sanitarios frente al contagio. Como resultado, las empresas farmacéuticas en España perdieron el acceso a su principal canal ...Starting at €8.20