This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
El difícil arte de regular el uso de las redes
Káganer, Evgeny; Vaast, EmmanuelleArticle ART-1967Information Technologies, MarketingLas organizaciones suelen regular el uso de los medios sociales por parte de sus empleados mediante políticas formales. Este artículo se basa en un estudio que analiza las de 40 organizaciones de distintos sectores y países en relación a una amplia variedad de herramientas y usos de los medios sociales. Los autores identifican 18 temas recurrentes, que pueden clasificarse en tres categorías: los que abordan la reducción de riesgos, los que establ...Starting at €8.20
-
Converting Old Policies Into New Value
Káganer, Evgeny; Vaast, EmmanuelleArticle ART-1967-EInformation Technologies, MarketingFirms that have social media on the radar most often use formal policies to guide their use in the workplace. This article is based on a study of 40 companies from a variety of industries, sectors and geographies, analyzing comprehensive policy documents that cover a wide range of social media tools and uses. The authors identify 18 recurring policy themes, which can be classified into three general categories: those dealing with risk mitigation;...Starting at €8.20
-
Roku: Designing a Business Model for TV Streaming
Ning Su; Tiwalola IloriCase IVEY-W33320-EInformation Technologies, StrategyRoku Inc. was launched in 2008 as a spinoff from Netflix. Inc. The company sold streaming devices—tools that transformed standard televisions into smart TVs—and operated a free advertising-supported streaming television service called The Roku Channel. Throughout the 2010s, Roku Inc. dominated the streaming device industry. In late 2022, however, the company was facing several challenges. Increased operating expenses from recent investments in co...Starting at €8.20
-
Redes sociales: únete a la conversación
Armelini, Guillermo; Káganer, Evgeny; Soumitra, Dutta; Vaast, Emmanuelle; Vaccaro, Antonino; Villanueva Galobart, JuliánDossier DOS-9Business Ethics and Corporate Social Responsibility, Information Technologies, Marketing, StrategyEmpleados, clientes y competidores ya están hablando en las redes. ¿Qué se puede hacer para no quedarse fuera de juego?Starting at €15.00
-
Social Media: Are You in the Conversation?
Armelini, Guillermo; Káganer, Evgeny; Soumitra, Dutta; Vaast, Emmanuelle; Vaccaro, Antonino; Villanueva, JulianDossier DOS-9-EBusiness Ethics and Corporate Social Responsibility, Information Technologies, Marketing, StrategyThese are the issues you need to be discussing - because your customers and competitors are already talking.Starting at €15.00
-
Roku: Designing a Business Model for TV Streaming - Teaching Note
Ning Su; Tiwalola IloriTeaching Note IVEY-W33321-EInformation Technologies, StrategyTeaching note for product W33320.Starting at €0.00