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Estrategias para atraer al nuevo consumidor
Villanueva, Julian; Ferrándiz, Luis; Gallo, Iñigo; Townsend, Claudia; Skiera, Bernd; Ringel, Daniel M.Dossier DOS-32Information Technologies, Marketing, Strategy¿Cómo ha cambiado el “viaje del cliente”? ¿De qué manera podemos adaptarnos a la realidad de hoy?Starting at €15.00
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Strategies to Reach the Changing Consumer (Portuguese Version)
Villanueva, Julian; Ferrándiz, Luis; Gallo, Iñigo; Townsend, Claudia; Skiera, Bernd; Ringel, Daniel M.Dossier DOS-32-PBInformation Technologies, Marketing, StrategyTech is changing how we do business. Break out of your bubble and learn to manage better in a digital age.Starting at €15.00
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Implantación de SAP en Celsa (B)
Jiménez F.; Andreu i Civit, Rafael; Sieber, Sandra; Subirana Vilanova, Brian; Valor Sabatier, JosepCase SI-140Information Technologies, Knowledge and CommunicationEl caso (B) describe la solución adoptada que llevó a una mejora de la situación competitiva de la empresa.Starting at €5.74
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Strategies to Reach the Changing Consumer
Villanueva, Julian; Ferrándiz, Luis; Gallo, Iñigo; Townsend, Claudia; Skiera, Bernd; Ringel, Daniel M.Dossier DOS-32-EInformation Technologies, Marketing, StrategyTech is changing how we do business. Break out of your bubble and learn to manage better in a digital age.Starting at €15.00
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Implementation of SAP at Celsa (A)
Jiménez F.; Andreu i Civit, Rafael; Sieber, Sandra; Subirana Vilanova, Brian; Valor Sabatier, JosepCase SI-139-EInformation Technologies, Knowledge and CommunicationThe case describes the situation of a company with a large number of centres of operations, as a result of acquisitions and takeovers, that decides to implement SAP. It presents the problems associated with the implementation of a complex system in a distributed environment. Case (A) should be accompanied by case (B), to be handed out in class, which describes the solution eventually adopted, which leads to an improvement in the company's competi...Starting at €8.20
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Implementation of SAP at Celsa (B)
Jiménez F.; Andreu i Civit, Rafael; Sieber, Sandra; Subirana Vilanova, Brian; Valor Sabatier, JosepCase SI-140-EInformation Technologies, Knowledge and CommunicationCase (B) describes the solution eventually adopted, which leads to an improvement in the company's competitive situation.Starting at €5.74
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Implantación de SAP en Celsa (A)
Jiménez F.; Andreu i Civit, Rafael; Sieber, Sandra; Subirana Vilanova, Brian; Valor Sabatier, JosepCase SI-139Information Technologies, Knowledge and CommunicationEl caso plantea la situación de una empresa con múltiples centros de trabajo, fruto de adquisiciones y absorciones, que decide implantar SAP. Presenta la problemática de puesta en marcha de un sistema complejo en un entorno distribuido. El caso (A) debe ir acompañado del caso (B), a entregar en clase, donde se describe la solución adoptada que llevó a una mejora de la situación competitiva de la empresa.Starting at €8.20