Strategies to Reach the Changing Consumer

By Villanueva, Julian / Ferrándiz, Luis / Gallo, Iñigo / Townsend, Claudia / Skiera, Bernd / Ringel, Daniel M.

Marketing Information Technologies

Tech is changing how we do business. Break out of your bubble and learn to manage better in a digital age.

Collection: IESE (España)

Ref: DOS-32-E

Format: PDF

Number of pages: 26

Publication Date: Mar 17, 2017

Language: English, Spanish, Portuguese Brasil

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Tech is changing how we do business. Break out of your bubble and learn to manage better in a digital age.

Strategies to Reach the Changing Consumer

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Strategies to Reach the Changing Consumer

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Strategies to Reach the Changing Consumer

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