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Netflix: El alquiler de películas en DVD a través de Internet. DVD en casa con solo hacer clic
Sachon, MarcCase P-1057Information Technologies, Service and Operations ManagementNetflix ofrece la posibilidad de alquilar películas en DVD a través de la red. La compañía fue fundada en 1998 y en tan sólo 5 años había conseguido más de un millón de suscriptores (un crecimiento superior al de AOL). Representa un nuevo modelo de negocio en el sector del entretenimiento y tiene implicaciones estratégicas tanto para los estudios de cine como para las principales cadenas de alquiler de películas. Netflix utiliza la fuerza de cada...Starting at €8.20
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Healy Hudson: e-Sourcing Solutions (Portuguese Version, Brazil)
Sachon, MarcCase P-1019-PBInformation Technologies, Service and Operations ManagementBased in Munich, Bavaria, the company is a pioneer in the world of e-procurement. It has developed an online purchasing system for the Business-to-Business sector. In the fall of 2000 it is selling two e-commerce products: Impact Ordering and Impact Sourcing. The former is a simple electronic catalog ordering system; the latter is designed for the sourcing of complex goods.Starting at €8.20
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KUKA: Planning for the Future of Automation
Sachon, Marc; Sastre Boquet, IsaacCase P-1162-EInformation Technologies, Innovation and Change, Service and Operations ManagementThe case presents the main current developments in automation and industrial robotics through KUKA AG, one of the largest automation companies in the world. One of KUKA's customers - an automotive OEM - is looking to invest on automation as it expands its operations to meet growing demand, and the case opens up the debate on how should this company capture the opportunities - and prepare itself for the challenges - presented by the new generatio...Starting at €8.20
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Healy Hudson: Soluciones de aprovisionamiento electrónico
Sachon, MarcCase P-1019Information Technologies, Service and Operations ManagementLa empresa, ubicada en Munich, Bavaria, es una pionera en el mundo de las adquisiciones electrónicas. Ha desarrollado un sistema de compras "on-line" para el sector del "Business-to-Business". En el año 2000 vendió dos productos de comercio electrónico: "Impact Ordering" e "Impact Sourcing". El primer producto era una sistema simple de pedido por catálogo electrónico, y el segundo producto estaba diseñado para el aprovisionamiento de productos co...Starting at €8.20
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Vueling's Mobile Strategy Takes Flight
Zamora, Javier; Káganer, Evgeny; Tatarinov, Katherine; Oré, AndreuCase SI-193-EInformation Technologies, Innovation and Change, StrategyVueling Airlines announced in 2014 that a larger percentage of its IT budget would be spent on mobile applications than on the website. However, the revenue from mobile remained relatively small compared with that from the Web. In designing Vueling's future mobile strategy, the IT and online marketing managers face the dilemma of whether to prioritize sales or customer experience.Starting at €8.20
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La estrategia móvil de Vueling emprende el vuelo
Zamora, Javier; Káganer, Evgeny; Tatarinov, Katherine; Oré, AndreuCase SI-193Information Technologies, Innovation and Change, StrategyVueling Airlines anunció en 2014 que iba a asignar un porcentaje más amplio de su presupuesto de IT a las aplicaciones móviles que a la web. Ahora bien, los ingresos de la plataforma móvil seguían siendo relativamente bajos en comparación con los de la web. Al diseñar la futura estrategia móvil de Vueling, los directores de IT y de Marketing Online se enfrentan al dilema de si priorizar las ventas o la experiencia del cliente.Starting at €8.20
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Netflix: Online Rental of DVDs - From Clicks to Bricks & Flix
Sachon, MarcCase P-1057-EInformation Technologies, Service and Operations ManagementNetflix offers online rental of movie DVDs. The company was founded in 1998 and within 5 years had acquired more than one million subscribers (making it grow faster than AOL). It presents a new model for value appropriation in the entertainment sector and has strategic implications both for the movie studios as for the largest movie rental chain. Netflix uses the strengths of each of its building blocks: the highly flexible and adaptable nature ...Starting at €8.20
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5 Building Blocks for Cyber-Physical Value Chains
Sachon, MarcArticle ART-3012-EInformation Technologies, Innovation and Change, Service and Operations ManagementThe digitalization that has disrupted services is set to do the same in industry, and manufacturing in particular. With supply chains operating at their limits amid a growing list of global challenges, new approaches are required to save time, improve efficiency and gain flexibility to survive in volatile, uncertain, complex and ambiguous (VUCA) times. Based on interviews, case studies and collaborations with German firms at the leading edge of t...Starting at €8.20
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Industry 4.0: Get Ready for the Next Industrial Revolution
Sachon, Marc; Zamora, Javier; Padilla, ElmarDossier DOS-33-EInformation Technologies, Innovation and Change, Service and Operations ManagementFrom infrastructure changes to emerging business models to cybersecurity, this dossier is your survival guide.Starting at €15.00
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Vueling's Mobile Strategy Takes Flight (Portuguese Version, Brazil)
Zamora, Javier; Káganer, Evgeny; Tatarinov, Katherine; Oré, AndreuCase SI-193-PBInformation Technologies, Innovation and Change, StrategyVueling Airlines announced in 2014 that a larger percentage of its IT budget would be spent on mobile applications than on the website. However, the revenue from mobile remained relatively small compared with that from the Web. In designing Vueling's future mobile strategy, the IT and online marketing managers face the dilemma of whether to prioritize sales or customer experience.Starting at €8.20