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Gestione las experiencias, no las esperas
Bitran, Gabriel R.; Ferrer, Juan Carlos; Rocha e Oliveira, PauloArticle ART-1451Marketing, Service and Operations ManagementA los directivos les preocupa que sus clientes vean la espera como un engorro. Pero tal vez reducir el tiempo de espera no sea lo más conveniente, ya que los clientes no le dan tanta importancia. A partir de un estudio que aplica la psicología del comportamiento y los principios tradicionales del marketing a las operaciones, los autores proponen un nuevo modelo para ayudar a los negocios a gestionar la espera. Ofrecen seis ideas prácticas que mej...Starting at €8.20
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Give Your Workers Something to Smile About
Frey, Bruno S.Article ART-1649-EBusiness Ethics and Corporate Social Responsibility, Economics, Leadership and People ManagementEconomics is undergoing a remarkable new development, which may even be called revolutionary. This development is likely to change economics substantially in the future. New insights from happiness research are slowly being accepted in standard economics, a field which is traditionally conservative. If the goal of most human beings is to be happy, then a fuller understanding of which factors contribute to well-being is critical, especially if rec...Starting at €8.20
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Working Together Effectively Before It All Goes Downhill
O'Leary, Michael; Mortensen, Mark; Woolley, AnitaArticle ART-1819-ELeadership and People Management, Service and Operations ManagementMultiple team membership (MTM) is a reality in todays workplace, with high-value employees lending their expertise to a variety of project teams. An estimated 65 percent of knowledge workers in the United States and Europe, for example, engage in MTM to some degree. But what is the effect of MTM on productivity and learning for individuals, teams and, ultimately, organizations? According to the authors, three mediators context switching, tempo...Starting at €8.20
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The Twin Pillars of Effective Leadership
Leggett, Brian O'Connor; Neill, ConorArticle ART-1820-EKnowledge and Communication, Leadership and People ManagementDuring periods of crisis or disenchantment, charismatic leaders emerge because they offer an alternative to the uncertainty of the times. Such was the case in the 1980s with Ronald Reagan, whose clear message and emotional style held across-the-board appeal and provided a sense of certainty after years of political and social turbulence. Using case studies of prominent leaders of the past 50 years, the authors explore the keys of effective leader...Starting at €8.20
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Getting to Grips With Take-Back Laws
Atasu, Atalay; Van Wassenhove, LukArticle ART-1892-EService and Operations ManagementAs diverse environmental legislation is being formulated around the world, companies may find themselves in a ¿gray zone,¿ as the authors explain in a new paper on the subject. This presents challenges but also opportunities for companies to clarify operations in four areas: forming a network, rethinking product design, setting up a closed-loop supply chain, and adopting new technologies and business models. The authors believe that individual pr...Starting at €8.20
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Los siete mitos de la excelencia operativa
Simchi-Levi, DavidArticle ART-1895Service and Operations ManagementMuchas de las estrategias operativas que fueron óptimas en su día el just-in-time, la producción ajustada o la deslocalización pueden no serlo en la economía global actual, caracterizada por el aumento de los costes laborales en los países en vías de desarrollo y la altísima volatilidad del precio del petróleo y otras materias primas. Por eso, las empresas corren el riesgo de perder el control de su cadena de suministro si se ciñen a las...Starting at €8.20
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Taking on the Mob
IESE InsightArticle ART-1973-EKnowledge and CommunicationCompanies come under many types of external pressure, which may cross the line of what is considered ¿legal.¿ Corruption takes various forms and can happen anywhere. Many of the lessons learned from the Addiopizzo example can be applied universally.Starting at €8.20
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Los EAGLE alzan el vuelo
García-Herrero, AliciaArticle ART-2011EconomicsApártense BRIC, Next 11 y CIVETS, que llegan los EAGLE. Son las economías emergentes que lideran el crecimiento global (su acrónimo significa águila en inglés). Este término, acuñado por BBVA Research, unidad que elabora análisis económicos para el banco español, designa un grupo de diez países emergentes que, según la autora, merecen toda la atención de los inversores. No en vano, los EAGLE (China, India, Brasil, Indonesia, Corea del Sur, Rusi...Starting at €8.20
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Managing Cancer
IESE InsightArticle ART-2052-EKnowledge and CommunicationDr. Josep Baselga has been behind some of the most important breakthroughs in breast cancer research and treatment in recent years. He set up the reputable Vall dHebron Institute of Oncology (VHIO) in Barcelona, while serving as chief of hematology/oncology at Massachusetts General Hospital. The insights that his research has yielded in relation to cancer may be relevant for treating the ailing health-care systems on both sides of the Atlantic.Starting at €8.20
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Amenazas globales: diagnóstico y acción
Done, Adrian A.Article ART-2076Service and Operations Management, Strategy¿Cuánto tiempo dedica a pensar en las grandes cuestiones que afectarán a su vida personal y profesional en los próximos 20 años? Si está tan ocupado como la mayoría de sus colegas, no mucho. Pero las perspectivas de la economía mundial son peores hoy que cuando la crisis crediticia tocó fondo, así que de nada sirve esconder la cabeza. Es mejor atisbar las tendencias globales que acechan en el horizonte, analizar a fondo las fuerzas subyacentes y ...Starting at €8.20