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Ryff Inc.: Disrupting Product Placement - Teaching Note
Kirk Kristofferson; Ramasastry ChandrasekharTeaching Note IVEY-8B20A074-EMarketingTeaching note for product 9B20A074.Starting at €0.00
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Conjoint Analysis: Online Tutorial, Teaching Note
Ofek, Elie; Toubia, OlivierTeaching Note HBS-514124-EMarketingThis teaching note is intended to assist instructors who plan to use the Conjoint Analysis: Online Tutorial (514-712) as part of a course or program of study. Pedagogically, the teaching note provides an overview of the Conjoint Analysis: Online Tutorial, the key teaching objectives, offers ways to use the tutorial as part of a course and/or set of conjoint related tasks, ideas on how to introduce the tutorial to students and what questions to as...Starting at €0.00
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A Do it Yourself Guide (Spanish version)
Ofek, Elie; Toubia, OlivierCase HBS-518S17MarketingConjoint Analysis has become one of the most commonly used quantitative market research methods. It has been successfully employed across a wide variety of industries to quantify consumer preferences for products and services. This technical note is intended to provide practical guidelines for designing, conducting and analyzing a conjoint analysis survey. The note discusses the six steps needed to effectively run a conjoint analysis study, and i...Starting at €8.20
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Conjoint Analysis: Online Tutorial Supplement Slides
Ofek, Elie; Toubia, OlivierCase HBS-514126-EMarketingPowerPoint supplement to 514712.Starting at €8.20
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Marketing Exercise: Using Conjoint Analysis for Business Decisions, Teaching Note
Ofek, Elie; Toubia, OlivierTeaching Note HBS-515092-EMarketingTeaching note for 515713.Starting at €0.00
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Ryff Inc.: Disrupting Product Placement
Kirk Kristofferson; Ramasastry ChandrasekharCase IVEY-9B20A074-EEntrepreneurship, Marketing, StrategyIn July 2019, the founder and chief executive officer (CEO) of a one-year-old start-up in Los Angeles was reviewing the path forward with the company’s new technology platform. The product helped brand managers insert their brands virtually and in real tiStarting at €8.20
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Conjoint Analysis: A Do it Yourself Guide
Ofek, Elie; Toubia, OlivierCase HBS-515024-EMarketingConjoint Analysis has become one of the most commonly used quantitative market research methods. It has been successfully employed across a wide variety of industries to quantify consumer preferences for products and services. This technical note is intended to provide practical guidelines for designing, conducting and analyzing a conjoint analysis survey. The note discusses the six steps needed to effectively run a conjoint analysis study, and i...Starting at €8.20
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LinkedIn: Selling Zoom on a Digital Marketing Strategy
Kirk Kristofferson; Eric JanssenCase IVEY-W25153-EEntrepreneurship, MarketingIt was March 2020 and a newly hired account executive at LinkedIn Corporation (LinkedIn) was keen to close his first major deal. His job was to help marketing teams acquire new customers and grow their businesses by leveraging the LinkedIn Ad network. HeStarting at €8.20