This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
Las paletas que dinamizaron el mercado de helados en Costa Rica
Chaves, Natalia; Martínez, Allan; Cátedra René Morales Carazo de Emprendimiento; Schill, RyanCase INCAE-31240_SMarketingLuego de que los paleteros superaron el problema de abastecer la demanda, aperturando tiendas bajo modalidad de franquicia, tiendas propias y adquiriendo equipo industrial. Ahora se encontraban con una planta con capacidad no utilizada, y una industria que se había tornado bastante competitiva. Los amigos emprendedores buscaban alternativas de crecimiento para seguir su expansión.Starting at €8.20
-
Better Homes & Gardens Real Estate: B2B and B2C Social Media Marketing
Raymond Pirouz; Emily Chen-BendleCase IVEY-9B12A057-EEntrepreneurship, Marketing, StrategyThis case explores social media marketing as both business to business (B2B) and business to consumer (B2C) strategies. In spite of a challenging real estate environment, Better Homes and Gardens Real Estate (BHGRE) was launched in 2008 by Realogy Corporation, the largest franchisor of real estate brands in the world, to maintain and grow market share with a new type of real estate company centered around lifestyle. BHGRE has grown rapidly and ha...Starting at €8.20
-
A Couple of Squares: E-Commerce Opportunities for Growth (B)
Dante Pirouz; Raymond Pirouz; Dina Ribbink; Emily Chen-BendleCase IVEY-9B13A005-EEntrepreneurship, MarketingA small upscale bakery produces artisan-quality, hand-decorated cookies, generating $1 million in annual revenue. In the (A) case 9B13A004, the two co-owners investigate the role of pricing in driving growth for their business and allowing them to achieve several fundamental financial goals. In the (B) case, the partners explore the possibility of a website to drive direct-to-consumer sales on an e-commerce platform. The multimedia elements of th...Starting at €5.74
-
Pantanal Chemical, International (English version)
Schill, Ryan; Cátedra René Morales Carazo de EmprendimientoCase INCAE-31206_E-EMarketingNorfana was a synthetic building material used in the manufacture of industrial and residential ceramic products; He had been in the market for only a few years, but had failed to meet sales expectations. Management was evaluating the failure of the product and whether Norfana was a good product or not and if the failure was in the marketing plan or its execution.Starting at €8.20
-
Pantanal Chemical, International (Portuguese version, Portugal)
Schill, Ryan; Cátedra René Morales Carazo de EmprendimientoCase INCAE-31206_P-PPMarketingNorfana was a synthetic building material used in the manufacture of industrial and residential ceramic products; He had been in the market for only a few years, but had failed to meet sales expectations. Management was evaluating the failure of the product and whether Norfana was a good product or not and if the failure was in the marketing plan or its execution.Starting at €8.20
-
DonorsChoose.org: Refining a Successful Brand
Allison Johnson; Emily Chen-BendleCase IVEY-9B15A050-EEntrepreneurship, Marketing, StrategyMore than a decade after its launch, DonorsChoose.org is a successful, well-known and well-regarded charitable organization that supports U.S. public schools. Yet in the years since the organization’s inception, the charity environment has changed, leading the organization’s chief marketing officer to investigate how to further clarify the brand in a shifting space. The case centres on findings delivered by a branding agency regarding a possible ...Starting at €8.20
-
A Couple of Squares: Pricing for the Future (A)
Dante Pirouz; Raymond Pirouz; Dina Ribbink; Emily Chen-BendleCase IVEY-9B13A004-EEntrepreneurship, MarketingIn 2012, small upscale bakery produces artisan-quality, hand-decorated cookies, generating $1 million in annual revenue. In the (A) case, the two co-owners investigate the role of pricing in driving growth for their business and allowing them to achieve several fundamental financial goals. In the (B) case 9B13A005, the partners explore the possibility of a website to drive direct-to-consumer sales on an e-commerce platform. The multimedia element...Starting at €8.20
-
MediaMath: Positioning a Real-Time Interface for Online Media Planning & Buying
Raymond Pirouz; Emily Chen-BendleCase IVEY-9B13A014-EEntrepreneurship, MarketingMediaMath is a demand-side platform that provides a single interface from which online media buyers can buy display media advertising from multiple advertising exchanges. The company’s chief executive officer is contemplating the strategic direction of his new business after its first full year of operation. Specifically, he needs to determine which clients he should most actively pursue and how that decision will affect the strategic direction o...Starting at €8.20
-
GARYTH S.A. “Feel the Chocolate”
Chandi Agama, Luis Salomón; Cátedra René Morales Carazo de Emprendimiento; Schill, RyanCase INCAE-31232_SMarketingEmpresa dedicada a la producción de Cacao Fino de Aroma para exportación, ubicada en la Provincia de Santo Domingo de los Tsáchilas a 120 Km. de Quito la capital del Ecuador. José Cedeño, ingeniero agropecuario y joven empresario creador de la empresa familiar de producción agrícola de exportación, asistía a una feria del chocolate ecuatoriano cerca de la capital con el objetivo de dar a conocer su producto con valor agregado “chocolate oscuro” (...Starting at €8.20
-
Los Paleteros: innovando con sabores tradicionales
Chaves, Natalia; Martínez, Allan; Cátedra René Morales Carazo de Emprendimiento; Schill, RyanCase INCAE-31238_SMarketingCon el sueño de emprender, Enrique Artiñano, Daniel Phillips y Édgar Berrocal apostaron por innovar en el mercado de helados costarricense con sabores tradicionales. Fue así como nació La Churchilleta, la paleta que revolucionó las redes sociales. La publicidad de "boca a boca" generada en redes impulsó la demanda por las paletas a niveles que los emprendedores no esperaban alcanzar en tan poco tiempo. Los jóvenes se enfrentan a un reto atípico p...Starting at €8.20