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Inditex, S.A.
Llano, Miguel Angel; Nueno, José LuisCase M-1081-EMarketingThe case describes the Inditex business model and its key success factors, as well as the challenges facing the group in the future and the opportunities open to other retailers. An analysis is given of alternative growth strategies and the competitors in the market segment. The case provides interesting documentation on the Inditex group.Starting at €8.20
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Atlantic Computer: A Bundle of Pricing Options, Teaching Note
Bharadwaj, Neeraj; Gordon, John B.Teaching Note HBS-2079-EMarketingTeaching Note to (2078). There is a Pricing Marginal Math tool designed to accompany the case. There is no charge to you to use this online tool with your students--it is included with the purchase of the case. If you wish to review it or provide it to your students use this web address: http://hbsp.harvard.edu/multimedia/flashtools/pricing/index.htmlStarting at €0.00
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A Bundle of Pricing Options (Spanish version)
Bharadwaj, Neeraj; Gordon, John B.Case HBS-210S12MarketingTeach this case online with new suggestions added to the Teaching Note. When students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. Atlantic Computer, a leading player in the high-end server market, has detected a marketplace opportunity in the basic server segment. They have developed a new server, the Tronn, to meet the needs of this segment. In addition, they ha...Starting at €8.20
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Atlantic Computer: A Bundle of Pricing Options
Bharadwaj, Neeraj; Gordon, John B.Case HBS-2078-EMarketingTeach this case online with new suggestions added to the Teaching Note. When students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. Atlantic Computer, a leading player in tStarting at €8.20
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Giant Consumer Products: The Sales Promotion Resource Allocation Decision (Brief Case)
Bharadwaj, Neeraj; Delurgio, Phillip D.Case HBS-4131-EMarketingWhen students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. This case provides students with an opportunity to become familiar with some major strategic issues that firms face when formulating and implementing a sales promotion, including: cannibalization, brand equity erosion, forward-buying, pass-through, and consumer stockpiling. It also provides them an opportuni...Starting at €8.20
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Embutidos Salgot S.A.
Rodríguez, Silvia; Nueno, José Luis; Llano, Miguel AngelCase M-1263-EInnovation and Change, Marketing, StrategyThe case describes the change of strategy carried out by Embutidos Salgot S.A., positioning its products in the premium segment and taking the final step with the launch of Eco Salgot, its range of organic products. This launch reinforced the sales of Reserva Salgot and Salgot, the other two product lines. However, the investment was significant (nearly 2 million euros), the crisis did not favor the consumption of premium products (a price strugg...Starting at €8.20
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Giant Consumer Products: The Sales Promotion Resource Allocation, Teaching Note
Bharadwaj, Neeraj; Delurgio, Phillip D.Teaching Note HBS-4132-EMarketingTeaching Note for 4131.Starting at €0.00
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Embutidos Salgot S.A.
Rodríguez, Silvia; Nueno, José Luis; Llano, Miguel AngelCase M-1263Innovation and Change, Marketing, StrategyEl caso describe el cambio estratégico llevado a cabo por Embutidos Salgot S.A., posicionando sus productos en el segmento premium, dando el último paso con el lanzamiento de Eco Salgot, la gama de productos ecológicos. Dicho lanzamiento había reforzado las ventas de Reserva Salgot y Salgot, las otras dos líneas de producto. Sin embargo, el esfuerzo inversor había sido notable, cercano a los dos millones de euros, la crisis no favorecía el consum...Starting at €8.20
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Inditex, S.A.
Llano, Miguel Angel; Nueno, José LuisCase M-1081MarketingEl caso descubre el modelo Inditex y sus factores de éxito, así como los retos ante el futuro y el espacio que deja a otros detallistas. Se obtiene un análisis de las diversas estrategias de crecimiento y de los competidores en el segmento de mercado. Aporta una interesante documentación sobre los datos del grupo.Starting at €8.20