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Starbucks Corp.: Clouds in Your Coffee
Zimmerman, Alan; Weiss, Elliott N.Case DARDEN-OM-1328-EService and Operations ManagementThis case depicts the history of Starbucks Corporation, from its inception, in 1971, through 2007. The case highlights the conflict between large-scale efficiency and standardization versus providing customers with the "Starbucks Experience." As its consistent growth shows, Starbucks has managed this conflict skillfully, but as the company continues to expand, balancing these objectives becomes more difficult and complex.Starting at €8.20
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The Toyota Production System: “The Scent of the Cornered Ferret”
Zimmerman, Alan; Weiss, Elliott N.Case DARDEN-OM-1333-EService and Operations ManagementThis case provides a history of Toyota and describes the famed Toyota Production System (TPS). It follows the company from its founding, in 1933, up to 2007. The case can be used to introduce TPS as well as to discuss the factors necessary to sustain a corporate strategy through long periods of international growth.Starting at €8.20
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Six Sigma: A Basic Overview
Landel, Robert D.; Zimmerman, AlanTechnical Note DARDEN-OM-1339-EService and Operations ManagementIn the nearly 30 years since it was introduced, Six Sigma has evolved to mean different things in different circumstances and in different organizations, so that now it is difficult to identify a single, universally accepted definition. The purpose of this note is to provide a basic overview of Six Sigma by explaining its underlying principles and most commonly utilized methods while providing a brief review of its history. Finally, this note pro...Starting at €8.20
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Netflix: del "clicks and bricks" a la distribución digital de películas
Lago, Alejandro; Moscoso, Philip; Sieber, SandraExercise PE-75Information Technologies, Innovation and Change, Service and Operations ManagementNetflix es un proveedor estadounidense de servicios de streaming a la carta y de alquiler de DVD por correo y con cuota fija. La compañía ha experimentado un éxito increíble desde sus comienzos en 1997. Durante 2010, sus ingresos aumentaron un 29% hasta los 2.160 millones de dólares y el precio de sus acciones subió un 219% hasta los 175,70 dólares. Eso también supuso una subida de 8 millones de suscriptores, llegando a un total de más de 20 mill...Starting at €8.20
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Netflix: From "Clicks and Bricks" to Digital Movie Delivery (Portuguese Version, Brazil)
Lago, Alejandro; Moscoso, Philip; Sieber, SandraExercise PE-75-PBInformation Technologies, Innovation and Change, Service and Operations ManagementNetflix is a U.S. provider of on-demand Internet streaming media and flat rate DVD-by-mail services. The company experienced incredible success since its beginnings in 1997. During 2010, revenue jumped 29% to $2.16 billion, and stock price increased 219% to $175.70. It also added 8 million subscribers, bringing its total to over 20 million. In the summer of 2011 the company first announced the spin-off of its traditional DVD rental operations fro...Starting at €8.20
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M-Pesa - Mobile Banking in Kenya (Chinese Version)
Sieber, Sandra; Lago, Alejandro; GO, TimothyCase SI-192-ZHInformation Technologies, Innovation and Change, Service and Operations ManagementM-Pesa is an innovative mobile-phone-based money transfer service from Safaricom, the largest mobile network operator in Kenya. M-Pesa allows users with a national ID card or passport to deposit, withdraw and transfer money to other users easily via SMS. Originating from the idea of using mobile technology to help customers make payments to microfinance institutions, M-Pesa had transformed itself into a nationwide money transfer service used by m...Starting at €8.20
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Dell Computer: Back to the Future
Zimmerman, Alan; Weiss, Elliott N.Case DARDEN-OM-1325-EService and Operations ManagementThis case tells the story of Dell Computer Corporation, from its beginning, in 1983, through 2007. It describes the famous "Dell Way" process, which uses just-in-time inventory management and lean-production principles, together with direct sales and real-time information management. It also describes Dell's challenges: globalization, new technologies, and evolving market trends.Starting at €8.20
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We Can Hear You Now (B): Voice of the Customer Project at Crutchfield Corp.
Landel, Robert D.; Taylor, Laure; Zimmerman, AlanCase DARDEN-OM-1343-EService and Operations ManagementAppropriate for marketing and operations management courses. The director of customer service in an electronics catalog business has asked a Six Sigma Black Belt for assistance in evaluating several ideas to effectively obtain and analyze feedback from users of its customer service department. Students are asked to evaluate the design and findings from a previously run project focused on sales agent performance and then to recommend a Six Sigma p...Starting at €5.74
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FreshDirect: Forget Delivery. Our Business Is All About Food
Sieber, Sandra; Codrean, CatalinCase SI-194-EInformation Technologies, Innovation and Change, Service and Operations ManagementIn early 2016, with more than 600,000 customers and an estimated revenue of $500 million, FreshDirect was among the top three companies in the U.S. online grocery sector. It employed more than 3,000 people, 30% of whom drove trucks and delivered food to the doorsteps of its customers in five states: New York, New Jersey, Connecticut, Delaware and Pennsylvania. Jason Ackerman, CEO of FreshDirect, wondered if the company's current success could be ...Starting at €8.20
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"El orfanato". La creación de un éxito cinematográfico
Ruscalleda, Lluís; Ribera, Jaume; Sieber, SandraCase P-1086Service and Operations ManagementEl caso estudia el proceso de producción de la película "El Orfanato", la más taquillera del año 2007 en España. Se analizan todas las fases que constituyen el proceso de producción cinematográfico: desarrollo del proyecto, pre-producción, producción, post-producción, distribución y promoción. También se da una visión global del sector de la producción cinematográfica en España.Starting at €8.20