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Linkality's Call Center
Bitran, Gabriel R.; Mitchell, Jordan; Rocha e Oliveira, PauloCase M-1221-EMarketing, Service and Operations ManagementLinkality is the 8th largest Internet service provider (ISP) in the United States, with a subscriber base of approximately 3 million users. The case is focused on the management of Linkalitys call center, where approximately 85% of all contact with existing customers takes place. Hal Paden, VP of Operations, is looking for ways to reduce operating costs while at the same time improving service quality levels. Shelly Townsend, the call center ma...Starting at €8.20
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Gestione las experiencias, no las esperas
Bitran, Gabriel R.; Ferrer, Juan Carlos; Rocha e Oliveira, PauloArticle ART-1451Marketing, Service and Operations ManagementA los directivos les preocupa que sus clientes vean la espera como un engorro. Pero tal vez reducir el tiempo de espera no sea lo más conveniente, ya que los clientes no le dan tanta importancia. A partir de un estudio que aplica la psicología del comportamiento y los principios tradicionales del marketing a las operaciones, los autores proponen un nuevo modelo para ayudar a los negocios a gestionar la espera. Ofrecen seis ideas prácticas que mej...Starting at €8.20
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Cataumet Boats, Inc. (Spanish version)
Sasser, W. Earl, Jr.; Davis, MarkCase HBS-917S13Service and Operations ManagementJaime Giancola, un estudiante de MBA, ha completado recientemente un curso de gestión de operaciones en las que la planificación de la producción agregada (APP) fue uno de los temas. Ella cree que que el negocio de su familia, Barcos Cataumet, que sus abuelos se inició, y que su madre y su tío ahora propia, podría beneficiarse de la aplicación de los conceptos de APP para identificar las diferentes formas en que puede programar los trabajadores, ...Starting at €8.20
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Three Jay's Corporation, Teaching Note
Marshall, Paul W.; Davis, MarkTeaching Note HBS-915532-EService and Operations ManagementTeaching Note for Product #915531.Starting at €0.00
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Cataumet Boats, Inc., Teaching Note
Sasser, W. Earl, Jr.; Davis, MarkTeaching Note HBS-917510-EService and Operations ManagementTeaching note for case 917509.Starting at €0.00
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Three Jays Corporation (Spanish version)
Marshall, Paul W.; Davis, MarkCase HBS-915S15Service and Operations ManagementBrodie Arens is an MBA student and summer intern at Three Jays Corporation, a jam and jelly manufacturer in Michigan. Brodie's first assignment as an intern is to update the inventory and production planning system. Initially, he begins by updating the Economic Order Quantities (EOQ) and Reorder Points (ROP) for each product. However, he soon learns that the formal production planning system was being ignored by the workers on the factory floor. ...Starting at €8.20
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El centro de llamadas de Linkality
Bitran, Gabriel R.; Mitchell, Jordan; Rocha e Oliveira, PauloCase M-1221Marketing, Service and Operations ManagementLinkality ocupa el octavo lugar en el ranking estadounidense de proveedores de servicios de Internet (ISP), con una base de aproximadamente 3 millones de usuarios. El caso se centra en la dirección del centro de llamadas de Linkality, donde tiene lugar aproximadamente el 85% de todos los contactos con los usuarios. Hal Paden, vicepresidente de operaciones, tiene como objetivo buscar formas de reducir los costes operativos y al mismo tiempo mejora...Starting at €8.20
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Cataumet Boats, Inc.
Sasser, W. Earl, Jr.; Davis, MarkCase HBS-917509-EService and Operations ManagementJaime Giancola, an MBA student, has recently completed an operations management course in which aggregate production planning (APP) was one of the topics. She believes that that her family's business, Cataumet Boats, which her grandparents started and which her mother and uncle now own, might benefit from applying APP concepts to identify the different ways they might schedule workers, which could be especially valuable during the peak demand sea...Starting at €8.20
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Don't Manage Waits, Manage Experiences
Bitran, Gabriel R.; Ferrer, Juan Carlos; Rocha e Oliveira, PauloArticle ART-1451-EMarketing, Service and Operations ManagementManagers worry that their customers will perceive waiting as an annoyance, but simply reducing the wait time may not be the answer. Indeed, as the authors argue, that's an outdated solution less relevant for today's new breed of customer. Using research that blends behavioral psychology and traditional marketing principles with operations, the authors propose a new framework to help businesses make better decisions about wait management. They off...Starting at €8.20