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Learning the Machine: Anovo Ibérica Introduces AI in Operations (Portuguese Version, Brazil)
Zamora, Javier; Valor Sabatier, Josep; Sastre Boquet, IsaacCase SI-207-PBInformation Technologies, Innovation and Change, Service and Operations ManagementIn 2018, Anovo, a service provider for technology products, began studying the possibility of introducing AI to improve the efficiency of its operations. In 2020, it was already piloting its first implementation - a new automated diagnostics process that employed machine learning (ML) to optimize the company's smartphone repair business. So far, the results of the pilot had been encouraging: aftersales service was a low-margin business, which mad...Starting at €8.20
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Learning the Machine: Anovo Ibérica Introduces AI in Operations
Zamora, Javier; Valor Sabatier, Josep; Sastre Boquet, IsaacCase SI-207-EInformation Technologies, Innovation and Change, Service and Operations ManagementIn 2018, Anovo, a service provider for technology products, began studying the possibility of introducing AI to improve the efficiency of its operations. In 2020, it was already piloting its first implementation - a new automated diagnostics process that employed machine learning (ML) to optimize the company's smartphone repair business. So far, the results of the pilot had been encouraging: aftersales service was a low-margin business, which mad...Starting at €8.20
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Facelift at Olay (A) & (B), Teaching Note
Lal, Rajiv; Gupta, Sunil; Hull, OliviaTeaching Note HBS-521040-EService and Operations ManagementTeaching note to to 521011, 521002, and 521701.Starting at €0.00
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SmartPik: Pikolin's Smart Mattress
Zamora, Javier; Tàpies, J.; Costa, Xavier; Vilet, Ana María; Sastre Boquet, IsaacCase SI-214-EInformation Technologies, Innovation and Change, Service and Operations ManagementIn June 2017, Pikolin launched the SmartPik, its first smart mattress. The SmartPik was capable of measuring and analyzing sleep phases to improve sleep quality. The first tests had gone well, but Pikolin didn't know how consumers who for decades had bought conventional mattresses through a very traditional channel would react to a new product which, for the first time in the company's history, incorporated digital elements (hardware and software...Starting at €8.20
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Artificial Intelligence at Arriaga Asociados: Paralegal or partner
Zamora, Javier; Valor Sabatier, Josep; Calvo, Eduard; Isaac Sastre BoquetCase OIT-23-EInformation Technologies, Innovation and Change, Service and Operations ManagementIn 2023, Jesús María Ruíz de Arriaga, founder and CEO of Arriaga Asociados, was debating with Alejandro López Berraquero, the general manager, and Pedro López, the director of Transformation, about the digital transformation process that the law firm was undergoing. Specifically, Arriaga had just successfully tested an AI model that could read the text of the thousands of judicial notifications that arrived at the firm weekly, and it was time to ...Starting at €8.20
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SmartPik: el colchón inteligente de Pikolin
Zamora, Javier; Tàpies, J.; Costa, Xavier; Vilet, Ana María; Sastre Boquet, IsaacCase SI-214Information Technologies, Innovation and Change, Service and Operations ManagementEn junio de 2017, Pikolin lanzaba el SmartPik, su primer colchón inteligente, capaz de medir y analizar las fases del sueño para mejorar la calidad del descanso. Los primeros test del SmartPik habían sido satisfactorios, pero Pikolin desconocía cuál sería la reacción de un consumidor que, durante décadas, había comprado un colchón convencional a través de un canal muy tradicional y que, por primera vez en la historia de la compañía, incorporaba e...Starting at €8.20
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Industry 4.0: Get Ready for the Next Industrial Revolution
Sachon, Marc; Zamora, Javier; Padilla, ElmarDossier DOS-33-EInformation Technologies, Innovation and Change, Service and Operations ManagementFrom infrastructure changes to emerging business models to cybersecurity, this dossier is your survival guide.Starting at €15.00
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Anovo Ibérica: introduciendo IA en las operaciones
Zamora, Javier; Valor Sabatier, Josep; Sastre Boquet, IsaacCase SI-207Information Technologies, Innovation and Change, Service and Operations ManagementEn 2018 Anovo, un proveedor de servicios posventa para productos de tecnología, empezó a estudiar la posibilidad de utilizar IA para mejorar la eficiencia de sus operaciones. En 2020, ja estaba en marcha la prueba piloto de su primera implementación: un nuevo proceso de diagnóstico automatizado, que empleaba aprendizaje automático (machine learning o ML) para optimizar las operaciones de la empresa en reparación de smartphones. Hasta el momento l...Starting at €8.20
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Facelift at Olay (A)
Gupta, Sunil; Lal, Rajiv; Hull, OliviaCase HBS-521011-EService and Operations ManagementBy October 2017, Procter & Gamble's skincare brand Olay has been struggling with declining sales for several years. The team has tried many remedies, but none has returned the brand to growth. As pressure grows from Olay's competitors, including hundreds of new direct-to-consumer brands catering to millennial women, North American Skin Care General Manager Chris Heiert must identify a winning marketing strategy that will appeal to women of all ag...Starting at €8.20
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Industria 4.0: ¿listo para la próxima revolución?
Sachon, Marc; Zamora, Javier; Padilla, ElmarDossier DOS-33Information Technologies, Innovation and Change, Service and Operations ManagementDesde cambios en infraestructuras a nuevos modelos de negocio, este dosier es tu guía de supervivencia.Starting at €15.00