This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
KUKA: Planning for the Future of Automation
Sachon, Marc; Sastre Boquet, IsaacCase P-1162-EInformation Technologies, Innovation and Change, Service and Operations ManagementThe case presents the main current developments in automation and industrial robotics through KUKA AG, one of the largest automation companies in the world. One of KUKA's customers - an automotive OEM - is looking to invest on automation as it expands its operations to meet growing demand, and the case opens up the debate on how should this company capture the opportunities - and prepare itself for the challenges - presented by the new generatio...Starting at €8.20
-
Digital Competition in Fashion & Luxury Goods: YNAP versus Farfetch
Ferraro, Fabrizio; Baldo, Andrea; Sastre Boquet, IsaacCase SM-1656-EInnovation and Change, Service and Operations Management, StrategyIn 2015, Federico Marchetti became CEO of the largest luxury online retailer in the world, after orchestrating the merger of Yoox Group with Net-a-Porter Group. Two years later, in 2017, the financial community was expecting him to deliver results. However, the new combined ?1.8 billion company was not growing as fast as it used to, and questions remained about the synergies that could be achieved between two companies with very different busines...Starting at €8.20
-
Aciturri Aeronáutica: Additive Manufacturing in the Aerospace Industry
Sachon, Marc; Sastre Boquet, IsaacCase P-1161-EInnovation and Change, Service and Operations ManagementAciturri Aeronáutica is a Tier 1 aerospace supplier serving Airbus and Boeing which is now looking at implementing additive manufacturing in its processes. The case looks at the numerous opportunities presented by this new technology for aerospace companies and manufacturing in general, but also its challenges.Starting at €8.20
-
Competencia digital en moda y lujo: YNAP frente a Farfetch
Ferraro, Fabrizio; Baldo, Andrea; Sastre Boquet, IsaacCase SM-1656Innovation and Change, Service and Operations Management, StrategyEn 2015 Federico Marchetti se convirtió en CEO del mayor distribuidor de lujo en línea del mundo tras orquestar la fusión del Yoox Group con el Net-a-Porter Group. Dos años después, en 2017, la comunidad financiera esperaba que hubiera conseguido resultados. Sin embargo, la nueva compañía surgida de la fusión, valorada en 1800 millones de euros, no crecía al ritmo esperado, y quedaban pendientes cuestiones sobre las sinergias que se podrían alcan...Starting at €8.20
-
Learning the Machine: Anovo Ibérica Introduces AI in Operations (Portuguese Version, Brazil)
Zamora, Javier; Valor Sabatier, Josep; Sastre Boquet, IsaacCase SI-207-PBInformation Technologies, Innovation and Change, Service and Operations ManagementIn 2018, Anovo, a service provider for technology products, began studying the possibility of introducing AI to improve the efficiency of its operations. In 2020, it was already piloting its first implementation - a new automated diagnostics process that employed machine learning (ML) to optimize the company's smartphone repair business. So far, the results of the pilot had been encouraging: aftersales service was a low-margin business, which mad...Starting at €8.20
-
Tempos Vega-Sicilia. Nota del Instructor
Llano Irusta, M. A.;Teaching Note IIST-PITN-220Service and Operations ManagementPor su peculiar modelo de negocio, el crecimiento en Tempos de Vega Sicilia no pasaba por el crecimiento de la producción, sino por el incremento anual de precios y la adquisición o creación de nuevas bodega y no descartaban que la expansión pudiera incluir llegar a nuevas regiones de España. Del crecimiento en Tempos de Vega Sicilia mucha gente opinaba y al CEO Pablo Álvarez le llegaban algunas de esas opiniones como, por ejemplo, subir mucho má...Starting at €0.00
-
Learning the Machine: Anovo Ibérica Introduces AI in Operations
Zamora, Javier; Valor Sabatier, Josep; Sastre Boquet, IsaacCase SI-207-EInformation Technologies, Innovation and Change, Service and Operations ManagementIn 2018, Anovo, a service provider for technology products, began studying the possibility of introducing AI to improve the efficiency of its operations. In 2020, it was already piloting its first implementation - a new automated diagnostics process that employed machine learning (ML) to optimize the company's smartphone repair business. So far, the results of the pilot had been encouraging: aftersales service was a low-margin business, which mad...Starting at €8.20
-
Aerolineas Intermundiales (AIM). Nota del Instructor
Llano Irusta, M. A.;Teaching Note IIST-PITN-208Service and Operations ManagementEl caso plantea como AIM a principios del siglo XXI quiso añadir un servicio más que ayudara a distinguir su servicio del de sus competidores. Después de hacer un estudio meticuloso y amplísimo buscando nuevas ideas, el vicepresidente de Servicio a Pasajeros de la AIM llegó a la conclusión de que el mercado se sentiría atraído y encantado si se sirvieran crepes suzette como postre. La azafata jefe, se mostró aprensiva; opinó categóricamente que a...Starting at €0.00
-
SmartPik: Pikolin's Smart Mattress
Zamora, Javier; Tàpies, J.; Costa, Xavier; Vilet, Ana María; Sastre Boquet, IsaacCase SI-214-EInformation Technologies, Innovation and Change, Service and Operations ManagementIn June 2017, Pikolin launched the SmartPik, its first smart mattress. The SmartPik was capable of measuring and analyzing sleep phases to improve sleep quality. The first tests had gone well, but Pikolin didn't know how consumers who for decades had bought conventional mattresses through a very traditional channel would react to a new product which, for the first time in the company's history, incorporated digital elements (hardware and software...Starting at €8.20
-
Supplier Diversity in the City of Portland
Roy, Dwaipayan; Amodwala, Juhi;Case DARDEN-OM-1793-EService and Operations ManagementPriya Shah, a new consultant, had just begun a project with Biko Taylor, Chief Procurement Officer for the City of Portland, Oregon. A few weeks before, on April 20, 2022, the Portland City Council had passed ordinance 276, authorizing Taylor to pilot inclusive contracting policies designed to attract small diverse businesses (SDBs). Taylor hoped this pilot would help foster wealth creation for marginalized demographic groups by providing more ec...Starting at €8.20