This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
Cómo la IA cambiará (o no) tu modo de dirigir
Canals, Jordi; Cassiman, Bruno; Elvira, Marta; Sieber, Sandra; Raes, AnneloesArticle ART-3203Information Technologies, Leadership and People Management, StrategyAl expandir los límites de lo que las máquinas son capaces de hacer, la inteligencia artificial (IA) plantea nuevos retos a los directivos, desde entender esta tecnología en constante evolución hasta darle un uso práctico o resolver los dilemas éticos asociados a sus crecientes cualidades humanas. Para muchos, se trata de un mundo completamente nuevo. ¿Cómo deben prepararse los directivos para afrontarlo?Starting at €8.20
-
How AI Will - and Won't - Change the Way You Manage
Canals, Jordi; Cassiman, Bruno; Elvira, Marta; Sieber, Sandra; Raes, AnneloesArticle ART-3203-EInformation Technologies, Leadership and People Management, StrategyDigitalization, big data, machine learning, robotics and artificial intelligence are reshaping industries, making once strong business models obsolete, growing new enterprises with different capabilities and skill sets, disrupting companies and communities, and ushering in social change. What are the key issues for leadership, governance and management? What new competencies are needed? How should executives respond? In this article, IESE profess...Starting at €8.20
-
CEO de You Tube Susan Wojcicki: ¿Podrá reproducir su éxito
Elvira, Marta; Isabel VillamorCase SM-1649Innovation and Change, Leadership and People Management, StrategyStarting at €8.20
-
UFINET Telecom: un nuevo cambio en la propiedad (B)
Calleja, Luis Manuel; Elvira, Marta; Sastre Boquet, IsaacCase SM-1680Corporate Governance, Information Technologies, StrategyEl presente caso relata la venta de la compañía de telecomunicaciones Ufinet en 2018, que divide el negocio en dos compañías: una para el mercado español (Lyntia Networks) y otra para el latinoamericano (Ufinet International). Aunque el fondo de inversión Cinven continuaba siendo el propietario mayoritario de Ufinet International, se incorporó al accionariado Enel, una multinacional italiana de gas y energía, con vistas a, posiblemente, adquirir ...Starting at €5.74
-
YouTube CEO Susan Wojcicki: Can She Deliver Again?
Elvira, Marta; Villamor, IsabelCase SM-1649-EInnovation and Change, Leadership and People Management, StrategyIn September 2014, Susan Wojcicki, CEO of YouTube, the world's largest video-sharing website, discovered that Facebook - one of the leaders in the technology industry - had announced a strategic shift toward online videos. Wojcicki had been appointed YouTube's CEO in February that year, with the goal of making the website profitable. Even though YouTube's revenues had hit $5.6 billion in 2013, the website had not yet turned a profit.Starting at €8.20
-
YouTube's Susan Wojcicki: Can She Deliver Again (B)
Villamor, Marta; Elvira, MartaCase SM-1690-ECorporate Governance, Leadership and People Management, StrategyStarting at €5.74
-
Newell Co.: Acquisition Strategy (Spanish Version)
Collis, David J.; Johnson, ElizabethCase HBS-718S17StrategyNewell es un fabricante de $ 1,5 mil millones y distribuidora de productos caseros y hardware de baja tecnología, orientados a servir a los compradores de volumen. En 1992, Newell está considerando dos enfoques para ampliar su línea de productos actual con las adquisiciones de Sanford Corporation, un fabricante de $ 140 millones y comercializadora de artículos de escritura y artículos de oficina, y Levolor, un fabricante de $ 180 millones de los ...Starting at €8.20
-
Portfolio Planning at CIBA-GEIGY and the Newport Investment Proposal (Spanish version)
Collis, David J.; Johnson, ElizabethCase HBS-719S09StrategyCovers the history of portfolio planning at CIBA-GEIGY, a leading Swiss chemical and pharmaceutical company, beginning with the introduction of the process in the mid-1980s. The discussion extends to the application of portfolio planning techniques to a specific investment proposal: the comprehensive modernization of a plant dedicated to the production of high-quality specialty pigments.Starting at €8.20
-
Cooper Industries: estrategia corporativa (B)
Collis, David J.; Johnson, ElizabethCase HBS-706S12StrategyLleva a los estudiantes al día con respecto a una decisión reciente del presidente.Starting at €5.74
-
Capturing Confectionery (D) (Spanish version)
Collis, David J.; Stuart, Toby; Smith, TroyCase HBS-708S48StrategyIn late 2002, global confectionery and beverage maker Cadbury Schweppes needed to decide whether or not to make an acquisition bid for Adams, an underperforming gum company which had been put up for sale by pharmaceutical giant Pfizer. Examining the decision from a strategic perspective, the (A) case provides brief histories of the two companies; traces the global confectionery industry, focusing especially on chocolate and gum; and details the a...Starting at €5.74