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ANCAP
Stipanicic, Alejandro; Vilaseca, A.Case IEEM-DG-3005Leadership and People Management, StrategyEl caso describe la estrategia corporativa de la petrolera uruguaya, ANCAP. Permite analizar la cadena de valor en términos de diferenciación y liderazgo en costos de las diferentes actividades para poder reformular la estrategia de la empresa.Starting at €8.20
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www.observa.com.uy
Raffo, Laura; Vilaseca, A.Case IEEM-DG-3009E-ELeadership and People Management, StrategyThe case deals with the problem of closing the content of the on-line edition of the newspaper El Observador entitling it only to those who subscribed to the service on-line. At the same time, it allows to analyze the similarities and differences on the strategy business and competitive advantages between the paper edition and the on-line edition. The case deals with the problem of closing the content of the on-line edition of the newspaper El Ob...Starting at €8.20
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General Instructions (Spanish version)
Larkin, Ian I.; Movius, HallamCase HBS-918S24StrategyV-Cola is a six-party exercise that simulates a negotiation between a boutique advertising agency and a beverage company that is launching a new product. Each of the six parties has different incentives and information, which leads to a complex, realistic simulation about agency issues, misaligned incentives, and the (mis)use of contingent contracts.Starting at €8.20
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Confidential Instructions for Mark Ketting Chief Marketing Officer, Trek Beverages (Spanish version)
Larkin, Ian I.; Movius, HallamCase HBS-918S28StrategyThis is information for one of the six roles to be used in the V-Cola negotiation exercise. Please see V-Cola General Instructions (912043) and Teaching note (912042) for full information.Starting at €8.20
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V-Cola: Confidential Instructions for Cash Adman Chief Financial Officer, Chikara Advertising
Larkin, Ian I.; Movius, HallamCase HBS-912044-EStrategyThis is information for one of the six roles to be used in the V-Cola negotiation exercise. Please see V-Cola General Instructions (912043) and Teaching note (912042) for full information.Starting at €8.20
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V-Cola: Confidential Instructions for Mark Ketting Chief Marketing Officer, Trek Beverages
Larkin, Ian I.; Movius, HallamCase HBS-912047-EStrategyThis is information for one of the six roles to be used in the V-Cola negotiation exercise. Please see V-Cola General Instructions (912043) and Teaching note (912042) for full information.Starting at €8.20
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Martínez, Cerruti, Alvarez & Asociados
Benavides, Raúl; Vilaseca, A.Case IEEM-DG-3010Leadership and People Management, StrategySe presenta una situación de conflicto de intereses en una firma de servicios profesionales. La decisión de defender legalmente a la hija de uno de los socios de la firma, contra un cliente, puede afectar el desarrollo de la firma, que hacía poco tiempo había terminado un proceso de fusión exitoso.Starting at €8.20
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Confidential Instructions for Cash Adman Chief Financial Officer, Chikara Advertising (Spanish version)
Larkin, Ian I.; Movius, HallamCase HBS-918S25StrategyThis is information for one of the six roles to be used in the V-Cola negotiation exercise. Please see V-Cola General Instructions (912043) and Teaching note (912042) for full information.Starting at €8.20
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Confidential Instructions for Cly Entman (Spanish version)
Larkin, Ian I.; Movius, HallamCase HBS-918S26StrategyThis is information for one of the six roles to be used in the V-Cola negotiation exercise. Please see V-Cola General Instructions (912043) and Teaching note (912042) for full information.Starting at €8.20
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Confidential Instructions for Connie Sultant "New media" Consultant (Spanish version)
Larkin, Ian I.; Movius, HallamCase HBS-918S27StrategyThis is information for one of the six roles to be used in the V-Cola negotiation exercise. Please see V-Cola General Instructions (912043) and Teaching note (912042) for full information.Starting at €8.20