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The Holland Sweetener Co. vs. NutraSweet (A) (Spanish version)
Brandenburger, Adam; Costello, Maryellen; Kou, JuliaCase HBS-703S15StrategyThe NutraSweet Co. has very successfully marketed aspartame, a low-calorie, high-intensity sweetener, around the world. NutraSweet's position was protected by patents until 1987 in Europe, Canada, and Japan, and until the end of 1992 in the United States. The case series describes the competition that ensued between NutraSweet and the Holland Sweetener Co. (HSC) following HSC's entry into the aspartame market in 1987. Describes the subsequent mov...Starting at €8.20
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La amarga competencia entre Holland Sweetener Company y NutraSweet (G)
Brandenburger, Adam; Costello, Maryellen; Kou, JuliaCase HBS-703S21StrategyComplementa el caso (A).Starting at €8.20
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Transformation at Telefónica: People as Drivers of Change
Quinn, Bernardo; Stein, GuidoCase DPO-732-EInformation Technologies, Leadership and People Management, StrategyAfter the meeting, as the newly appointed global director of Human Resources, Bernardo Quinn, walked back to his office in the West 2 Building of the Telefónica District in Madrid, he thought about what role Human Resources should play in the changes that were coming. He thought that the effort it would take to mobilize a company the size of Telefónica would be enormous. They would have to take a close look at the planned talent agenda and the co...Starting at €8.20
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Ambar: From a Guild Mentality to "Liquid Lawyers"
Stein, Guido; Stein, JaimeCase DPO-730-EInnovation and Change, Leadership and People Management, StrategyAs of October 2020, the internal teams were closed and running smoothly, with 60 attorneys covering all areas of business law practice. But this was only the beginning. Manuel Deó and Rosa Espín knew that there were bigger challenges ahead for their "on-demand" law firm that was challenging predominant business models in the sector. They were busy managing projects with their sixty lawyers, and wondered how it would be when there were two hundre...Starting at €8.20
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Revenue Management (Spanish version)
Dhebar, Anirudh; Brandenburger, AdamCase HBS-117S09StrategyBegins with a description of the elements of post-deregulation competition in the commercial airline industry. This should facilitate a discussion of the use of quantitative methods to support a broad range of tactical and strategic airline decisions. The principal thrust of the case is on revenue management. First, there is a description of the principal pricing concepts, followed by two examples of pricing decisions facing American. Next, there...Starting at €8.20
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Lombardo & Montero Talent Solutions (B)
Rábago, Eduardo; Stein, Guido; Quintanilla, JavierCase DPO-762Leadership and People Management, StrategyEl caso plantea la importancia de que el sistema retributivo esté alineado con la estrategia y el impacto en la generación de la cultura de una empresa. La compañía nace en un momento difícil, con una dinámica de subcontratación de servicios de selección y gestión de talento en declive, y con la necesidad de hacerse un hueco en el mercado. Desde sus inicios, se enfoca en consultores que sean capaces de atraer negocio rápido, basándose en sus con...Starting at €5.74
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Digital Insurance: una estrategia de compensación (B)
Pin Arboledas, José Ramón; Stein, GuidoCase DPO-774Innovation and Change, Leadership and People Management, StrategyEl casi (A) expone las preocupaciones de Christian Presidente del Consejo de Administración, fundador y director del área de D+I+i de la compañía. DI es una compañía de software para apoyar a las compañías de seguros y reaseguros en el cálculo de los riesgos de transporte, aunque ya está ampliando sus servicios a otros sectores. Se basa en la utilización de Big Data, la Inteligencia Artificial, el Blockchain y la participación de varias compañías...Starting at €5.74
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Aire vs Calor: negociación en UCM (equipo Aire)
Stein, Guido; Mehta, Kandarp; Baschwitz, AlejandroCase NEG-38StrategyCalor es una compañía multinacional, líder europeo en el diseño y fabricación de sistemas térmicos. Aire es una compañía multinacional, líder europeo en construcción de grandes instalaciones. Este caso es sobre una negociación entre ellos para un proyecto de climatización en UCM.Starting at €8.20
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Aire vs Calor: Negotiating at UCM (Team Aire)
Stein, Guido; Mehta, Kandarp; Baschwitz, AlejandroCase NEG-38-EStrategyThe case focuses on a multivariable negotiation related to a new heating project to be carried out at a university. Calor is a multinational company that is a European leader in the design and manufacture of heating systems. Aire is a multinational company that is a European leader in the construction of large facilities. The project involves multiple variables and offers an opportunity for a complex but interesting negotiation.Starting at €8.20
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Mergers and People: Key Factors for an Effective Acquisition and for Surviving One
Stein, Guido; Cuadrado, MartaTechnical Note DPON-123-ECorporate Governance, Leadership and People Management, StrategyThe aim of this technical note is to consider the human dimension of mergers and acquisitions and the way these processes impact people. In the substantial body of scientific literature that exists on this topic, authors discuss the rules and "magic" formulas that lead to a successful acquisition, grounding their arguments in empirical evidence. One of the first conclusions that can be drawn from examining this literature is that the authors cite...Starting at €8.20