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Galenicum Health: La aventura de convertirse en una empresa farmacéutica global - Nota del instructor
Soler, Edi; Vázquez- Dodero, Juan CarlosTeaching Note ASNT-16Corporate Governance, Decision Analysis, StrategyGalenicum Health fue uno de los primeros importadores de principios activos de la industria farmacéutica mercado español. Sus clientes eran empresas españolas que adquirirían el API de Galenicum y desarrollaban el fármaco (FDF), comercializándolo con su propia marca (medicamento genérico). Poco a poco, Galenicum fue codesarrollando fármacos con otros laboratorios e, incluso, subcontratando su fabricación (contract manufacturing), aumentando así s...Starting at €0.00
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Galenicum Health: La aventura de convertirse en una empresa farmacéutica global
Soler, Edi; Vázquez- Dodero, Juan CarlosCase ASN-81Corporate Governance, Decision Analysis, StrategyGalenicum Health fue uno de los primeros importadores de principios activos de la industria farmacéutica mercado español. Sus clientes eran empresas españolas que adquirirían el API de Galenicum y desarrollaban el fármaco (FDF), comercializándolo con su propia marca (medicamento genérico). Poco a poco, Galenicum fue codesarrollando fármacos con otros laboratorios e, incluso, subcontratando su fabricación (contract manufacturing), aumentando así s...Starting at €8.20
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Camping Alto Castejón
Ariño, Africa; Santomá, Javier; Vázquez- Dodero, Juan Carlos; Gallo Ll.Case ASN-21Decision Analysis, StrategyDos consultores deciden hacer una inversión en un Camping del Valle de Benasque (Alto Castejón) pensando que sería un buen negocio, las cosas empiezan a ir mal cuando el dueño del camping no hace las inversiones debidas, y pone trabas a que se estudien a fondo los números. Esto plantea decisiones que se deben tomar para mejorar la gestión.Starting at €8.20
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EPO: Electricidade Portuguesa Online (B)
Palencia, Luis; Vázquez- Dodero, Juan Carlos; Soler, EdiCase ASN-62-EDecision Analysis, Entrepreneurship, StrategyTen months after rejecting an investment fund's offer to become a shareholder in Electricidade Portuguesa Online (EPO), the partners meet with their chief financial officer, Carla Ferreira, to analyze the results of the first three quarters of the year and the forecasts for the following two. Carla must also decide whether to accept the offer of the two partners for her to become a shareholder in the company: they are prepared to offer her 10% of...Starting at €5.74
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EPO: Electricidade Portuguesa Online (B)
Palencia, Luis; Vázquez- Dodero, Juan Carlos; Soler, EdiCase ASN-62Decision Analysis, Entrepreneurship, StrategyDiez meses después de rechazar la oferta de un fondo de inversión para entrar en el capital de Electricidade Portuguesa Online (EPO), los socios se reúnen con su directora financiera, Carla Ferreira, para analizar los resultados de los tres primeros trimestres del año y las previsiones para los dos siguientes. Carla debe decidir, además, si aceptar o no la oferta que le han hecho los dos socios de entrar en el capital de la compañía: están dispue...Starting at €5.74
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How Companies Can Profit from a "Growth Mindset"
Harvard Business ReviewArticle HBS-F1411A-EStrategyPsychologist Carol Dweck's work on "mindset" has been hugely influential in fields such as education and sports training, and her 2006 book Mindset was a bestseller. Some people, Dweck has argued, view talent as a quality they either possess or lack, and thus have a "fixed mindset"; others, with a "growth mindset," consistently see potential to develop new skills. Now she is extending her work on mindset to organizations. This article describes h...Starting at €8.20
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How to Lie with Charts
Harvard Business ReviewArticle HBS-F1412Z-EStrategyData can be easily manipulated to tell a desired story, manufacture good results, or exaggerate a trend. Don't get fooled by these infographics tricks. Due to the highly graphical nature of the Vision Statement, we offer this reprint in color, PDF format only. We recommend printing it out in color to maximize its effectiveness.Starting at €8.20
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Why Some Videos Go Viral
Harvard Business ReviewArticle HBS-F1509Z-EStrategyA viral video is every marketer's dream. Social viewers--people who watch shared content rather than videos they've found by browsing--are far more likely to buy a product and recommend it to others. But it remains a mystery to most companies why some videos catch fire and others just sputter out. Unruly, a marketing technology company, offers an answer. Its analysis of 430 billion video views and 100,000 consumer data points reveals the two most...Starting at €8.20
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When Platforms Attack
Harvard Business ReviewArticle HBS-F1510A-EStrategyAmazon began life as an online bookseller, of course, but now there are few products you can't buy on the site. New research led by HBS's Feng Zhu investigates a common worry of Amazon's third-party sellers: What happens when, instead of just matching buyers and sellers, the platform decides to offer competing products itself? Zhu's team examined 164,000 products sold exclusively by third parties and found that 10 months later, Amazon had begun d...Starting at €8.20
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Competing with a Goliath, Debrief Slides
Harvard Business ReviewCase HBS-HPT018-EStrategyPowerPoint slides for Product Numbers: R1610L, R1610X, and R1610Z.Starting at €8.20