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The "Jaipur foot"
de Matos, Luis; Viassa Monteiro, EugénioCase AESE-DG-A-773(I)-EEntrepreneurship, Innovation and ChangeThe case presents a new business model to produce low cost prosthesis, made and adapted in less than a day and with no need of maintenance for several years. Also, the low cost makes the prosthesis accessible to just about anybody.The case describes a company which produces and places foot or leg prosthesis, as a way to alleviate people suffering from a deficiency which seriously impairs their quality of life. They are people who for some reason ...Starting at €8.20
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Cómo lanzar nuevos productos para llegar al mercado de masas
Zunino, Diego; Grodal, Stine; Suarez, Fernando F.Article 75104Entrepreneurship, Innovation and Change, StrategyMuchas empresas fracasan en su intento de llegar al gran público porque no logran que su producto nuevo parezca novedoso y conocido al mismo tiempo. ¿Cómo combinar novedad y familiaridad para dejar atrás una posición de nicho?Starting at €8.20
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New product launch strategy. Mix novelty and familiarity to move from niche to mainstream
Zunino, Diego; Grodal, Stine; Suarez, Fernando F.Article 75117Entrepreneurship, Innovation and Change, StrategyHelp your new product to “cross the chasm” and reach the “zone of adoption” with these practical tips.Starting at €8.20
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Aravind Eye Care System (English)
Janeiro Dias, A.; Viassa Monteiro, EugénioCase AESE-DG-A-503(I)-EEntrepreneurship, Innovation and Change, StrategyThis is the story of an ophthalmology surgeon, who, after having obtained a specialisation in obstetrics, was struck down by rheumatoid arthritis in his thirties. He decided after his illness, to give up his speciality and start training in another medical specialisation, ophthalmology surgery. In his career as a surgeon, he had been in charge of the more demanding management functions in State hospitals, as well as performing surgery. When he re...Starting at €8.20
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Aravind Eye Care System (English) - Teaching note
Janeiro Dias, A.; Viassa Monteiro, EugénioTeaching Note AESE-DG-A-503(I) TN-EEntrepreneurship, Innovation and Change, StrategyThis is the story of an ophthalmology surgeon, who, after having obtained a specialisation in obstetrics, was struck down by rheumatoid arthritis in his thirties. He decided after his illness, to give up his speciality and start training in another medical specialisation, ophthalmology surgery. In his career as a surgeon, he had been in charge of the more demanding management functions in State hospitals, as well as performing surgery. When he re...Starting at €0.00
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Sair mais forte da crise - Dez ideias para reforçar o valor da empresa
Viassa Monteiro, EugénioTechnical Note AESE-DGN-A-1101-PPEntrepreneurship, Innovation and ChangeO autor sugere dez ideias já aplicadas com bom resultado em muitas organizações, para que os dirigentes considerem se são de utilizar, e de que maneira, nas circunstâncias concretas da sua organização. Em muitos casos poderá ser conveniente utilizar sequencialmente duas ou mais das ideias sugeridas, sempre com a adaptação necessária às condições concretas.Starting at €8.20
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Banco Grameen - El crédito como derecho humano
Janeiro Dias, A.; Viassa Monteiro, EugénioCase AESE-DG-A-458(E)Entrepreneurship, Innovation and ChangeEste caso es una breve descripción de la creación del Banco, en respuesta a una necesidad urgente de la población pobre que no podía permitirse obtener préstamos para la compra de prima para trabajar y vender más tarde. Los préstamos se obtenían de manera informal, es decir, no de los bancos, tenían tasas de interés usureras y provenían de personas ricas que explotaban las necesidades financieras de los pobres. También describe como Grameen ha id...Starting at €8.20
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The Grameen Bank. Credit as a Human Right
Janeiro Dias, A.; Viassa Monteiro, EugénioCase AESE-DG-A-458(I)-EEntrepreneurship, Innovation and ChangeThe case contains a brief description of the Bank’;s launching, as an answer to an urgent need of the poor population which couldn’;t find a way of obtaining loans for the acquisition of raw material to be worked on and sold later. The loans informally available, that is, not from the banks, had usurers interest rates and came from rich people exploiting the financial needs of the poor. It also describes the way Grameen has been developing its pr...Starting at €8.20
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The "Jaipur Foot" - Teaching Note
Viassa Monteiro, EugénioTeaching Note AESE-DG-A-773(I) TN-EEntrepreneurship, Innovation and ChangeThe case presents a new business model to produce low cost prosthesis, made and adapted in less than a day and with no need of maintenance for several years. Also, the low cost makes the prosthesis accessible to just about anybody.The case describes a company which produces and places foot or leg prosthesis, as a way to alleviate people suffering from a deficiency which seriously impairs their quality of life. They are people who for some reason ...Starting at €0.00