New product launch strategy. Mix novelty and familiarity to move from niche to mainstream

By Zunino, Diego / Grodal, Stine / Suarez, Fernando F.

Entrepreneurship Innovation and Change

Help your new product to “cross the chasm” and reach the “zone of adoption” with these practical tips.

Collection: IESE (España)

Ref: 75117

Format: PDF

Number of pages: 9

Publication Date: Dec 1, 2020

Language: English, Spanish

Description

Help your new product to “cross the chasm” and reach the “zone of adoption” with these practical tips.

New product launch strategy. Mix novelty and familiarity to move from niche to mainstream

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New product launch strategy. Mix novelty and familiarity to move from niche to mainstream

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New product launch strategy. Mix novelty and familiarity to move from niche to mainstream

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