Cómo lanzar nuevos productos para llegar al mercado de masas

By Zunino, Diego / Grodal, Stine / Suarez, Fernando F.

Muchas empresas fracasan en su intento de llegar al gran público porque no logran que su producto nuevo parezca novedoso y conocido al mismo tiempo. ¿Cómo combinar novedad y familiaridad para dejar atrás una posición de nicho?

Collection: IESE (España)

Ref: 75104

Format: PDF

Number of pages: 9

Publication Date: Dec 1, 2020

Language: Spanish, English

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Cómo lanzar nuevos productos para llegar al mercado de masas

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Cómo lanzar nuevos productos para llegar al mercado de masas

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Cómo lanzar nuevos productos para llegar al mercado de masas

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