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Cómo lanzar nuevos productos para llegar al mercado de masas
Zunino, Diego; Grodal, Stine; Suarez, Fernando F.Article 75104Entrepreneurship, Innovation and Change, StrategyMuchas empresas fracasan en su intento de llegar al gran público porque no logran que su producto nuevo parezca novedoso y conocido al mismo tiempo. ¿Cómo combinar novedad y familiaridad para dejar atrás una posición de nicho?Starting at €8.20
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New product launch strategy. Mix novelty and familiarity to move from niche to mainstream
Zunino, Diego; Grodal, Stine; Suarez, Fernando F.Article 75117Entrepreneurship, Innovation and Change, StrategyHelp your new product to “cross the chasm” and reach the “zone of adoption” with these practical tips.Starting at €8.20
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Apple Health Records
Schulman, Kevin; Rosenmöller, MagdaCase P-1177-EInformation Technologies, Innovation and ChangeHealthcare is an enormous and growing market globally. Healthcare services was a $3.5 trillion market in the US in 2017, but a market that was largely untouched by the type of disruptive innovation that had overtaken other industries. Healthcare was considered a significant opportunity, not only because of its size today, but looking forward there are enormous clinical and financial challenges facing the industry. There are significant concerns a...Starting at €8.20