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HP 3D Printing (C)
Jané, JoanCase P-1181Innovation and Change, Leadership and People Management, Service and Operations Management, StrategyEn la década de 2010, la división de HP de Barcelona, España, decidió entrar en el negocio de la impresión 3D a través de un contrato de OEM. La división se encargaba del negocio bien establecido de la impresión de gran formato y su sostenibilidad corría riesgo si no se desarrollaba ninguna otra línea de negocio nueva. Inicialmente, los directivos de HP pensaron que la impresión 3D podría beneficiarse de los clientes y la estrategia de mercado de...Starting at €5.74
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HP 3D Printing (A)
Jané, JoanCase P-1179Innovation and Change, Leadership and People Management, Service and Operations Management, StrategyEn la década de 2010, la división de HP de Barcelona, España, decidió entrar en el negocio de la impresión 3D a través de un contrato de OEM. La división se encargaba del negocio bien establecido de la impresión de gran formato y su sostenibilidad corría riesgo si no se desarrollaba ninguna otra línea de negocio nueva. Inicialmente, los directivos de HP pensaron que la impresión 3D podría beneficiarse de los clientes y la estrategia de mercado de...Starting at €8.20
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HP 3D Printing - Teaching Note
Jané, JoanTeaching Note PT-77-EInnovation and Change, Leadership and People Management, Service and Operations Management, StrategyIn the eighties, HP opened a small production center in Spain, specifically in Sant Cugat, near Barcelona. Starting with 30 employees, over the next 27 years it grew to having a workforce of around 2,000. The site built up its own campus and became the leading knowledge and multi-business center for HP Printing & Computing in Europe, the world leader in large format printing (LFP) and an important reference in Research and Development (R&D). When...Starting at €0.00
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Starship SpaceX: The Disruption in the Space Value Chain
Jané, Joan; Guitard, BlancaCase OIT-11-EEntrepreneurship, Innovation and Change, Service and Operations ManagementSpaceX was established in 2002 to fulfill founder, CEO and chief engineer Ellon Musk's heady plan to colonize Mars. Starship aimed to be a "Mars colonial transporter" or, more formally, an "interplanetary transport system" both in ease of access and affordability, and designed to be "aircraft-like" from the specification and operational standpoints to maximize the vehicle's utilization rate of launching kilotons of payloads into orbit per year. S...Starting at €8.20
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HP 3D Printing (D)
Jané, JoanCase P-1182-EInnovation and Change, Leadership and People Management, Service and Operations Management, StrategyIn the 2010?s, one of HP?s divisions located Barcelona, Spain, decided to enter into the 3D printing business under an OEM contract. The division was in charge of the mature large format printing business and its sustainability could be at risk if no new adjacent business was developed. Initially, HP managers thought 3D printing could leverage customers and its go-to-market strategy with the core large format printing business. So within a few ye...Starting at €5.74
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HP 3D Printing (B)
Jané, JoanCase P-1180-EInnovation and Change, Leadership and People Management, Service and Operations Management, StrategyIn the 2010?s, one of HP?s divisions located Barcelona, Spain, decided to enter into the 3D printing business under an OEM contract. The division was in charge of the mature large format printing business and its sustainability could be at risk if no new adjacent business was developed. Initially, HP managers thought 3D printing could leverage customers and its go-to-market strategy with the core large format printing business. So within a few ye...Starting at €5.74
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HP 3D Printing
Jané, JoanCase P-1178-EInnovation and Change, Leadership and People Management, Service and Operations Management, StrategyIn the 2010s, one of HP's divisions located Barcelona, Spain, decided to enter into the 3D printing business under an OEM contract. The division was in charge of the mature large format printing business and its sustainability could be at risk if no new adjacent business was developed. Initially, HP managers thought 3D printing could leverage customers and its go-to-market strategy with the core large format printing business. So within a few yea...Starting at €8.20
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Starship SpaceX: La disrupción en la cadena de valor del espacio
Jané, Joan; Guitard, BlancaCase OIT-11Entrepreneurship, Innovation and Change, Service and Operations ManagementSpaceX fue constituida en 2002 con el fin de hacer realidad el ambicioso plan para colonizar Marte de Elon Musk, su fundador, CEO e ingeniero jefe Elon Musk. El Starship, que aspiraba a ser un "transportador colonial de Marte" o, en una definición más formal, un "sistema de transporte interplanetario" tanto en facilidad de acceso como asequibilidad, estaba diseñado para ser "como un avión" desde los puntos de vista especificacional y operacional....Starting at €8.20
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¿Cómo utilizar el <i>big data</i> para diseñar experiencias?
Margolis, Abby; Káganer, EvgenyArticle ART-2674Information Technologies, Innovation and ChangeDicen los expertos que los datos personales son el petróleo del siglo XXI. Pero por mucho bombo que se dé al big data, los consumidores se quejan de lo poco que cuentan y de lo mal que las empresas utilizan sus datos. La razón es que muchas siguen extrayendo información con el objetivo de racionalizar los procesos de negocio, olvidándose de una pieza esencial del puzle de la economía de los datos: las personas. Este artículo resume los hallazgos ...Starting at €8.20
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Why All Companies Need a Data Experience Designer
Margolis, Abby; Káganer, EvgenyArticle ART-2674-EInformation Technologies, Innovation and ChangePundits have dubbed personal data "the new oil" of the 21st century. Yet for all the hype surrounding big data, people complain they have less meaning and are frustrated with how poorly brands leverage their information. That's because many companies still mine data with the end goal of streamlining business processes, largely neglecting an essential piece in the data economy puzzle: the person. This article summarizes the findings of a global re...Starting at €8.20