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Intrapreneurship en Telefónica: Wayra, una compañía más rápida que el viento
de Ros, María del Mar; Prats, Mª JuliaCase E-162Entrepreneurship, Information Technologies, Innovation and ChangeWayra nació como una empresa independiente (100% capital de Telefónica) cuya misión era detectar el talento de los jóvenes emprendedores, desarrollar el ecosistema de emprendimiento local y, a la vez, intentar transformar la cultura corporativa. Si hasta ahora el equipo de Wayra había intentado ser impecable en su modo de actuar y no ser la excepción, ahora que dependían directamente del CEO y la organización tenía los ojos puestos en ellos, esa ...Starting at €8.20
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Repositioning Snam: How to Redesign the Competitive Position of the EU Leader in Gas Infrastructure
Arcelli, Marco; Maoret, Massimo; Lee, GunheungCase SM-1666-EInnovation and Change, StrategyThe case details the current competitive position of Snam, one of the European market leaders in gas infrastructure. Taking the position of current CEO Marco Alverà, the case allow for a wide strategic discussion of the future position of the company as it faces industry-wide challenges of technological change and decarbonization.Starting at €8.20
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Intrapreneurship in Telefónica: Wayra, a Company Faster Than the Wind
de Ros, María del Mar; Prats, Mª JuliaCase E-162-EEntrepreneurship, Information Technologies, Innovation and ChangeWayra was founded as an independent company (100% owned by Telefónica) with the mission of detecting talent in young entrepreneurs, developing the local entrepreneurship ecosystem and, at the same time, attempting to transform corporate culture. If, up until this point, the Wayra team had sought perfection in its method of operation rather than being the exception, now that it was reporting directly to the CEO and the organization had its eyes on...Starting at €8.20