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Yahoo! and Customer Privacy
Freeman; R. Edward; Werhane; Patricia H.; Wicks; Andrew C.; Fruscello; Thomas W.; Mead; JennyCase DARDEN-E-0300-EBusiness Ethics and Corporate Social ResponsibilityThis case explores the larger context of competition among internet companies for market share globally; especially in the emerging Chinese economy; as well as concerns about advancing the core values of the company including user privacy. Specifically; it concerns the decision facing Yahoo! when it is confronted with a request by the Chinese government to release the name of one of its users for alleged violations of Chinese law.Starting at €8.20
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Deadly Advertising: The Tobacco Case (B)
Olale, Esther; Vaccaro, AntoninoCase BE-177-EBusiness Ethics and Corporate Social Responsibility, Corporate Governance, EconomicsThe case study analyzes the effects of the regulation of tobacco advertising on tobacco companies, the U.S. government and the final consumer from an ethical and business standpoint. The first case deals with how tobacco advertising originated and how it has evolved over the years, and the second case deals with the development of regulation to curb tobacco advertising.Starting at €5.74
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Deadly Advertising: The Tobacco Case (A)
Olale, Esther; Vaccaro, AntoninoCase BE-176-EBusiness Ethics and Corporate Social Responsibility, Corporate Governance, EconomicsThe case study analyzes the effects of the regulation of tobacco advertising on tobacco companies, the U.S. government and the final consumer from an ethical and business standpoint. The first case deals with how tobacco advertising originated and how it has evolved over the years, and the second case deals with the development of regulation to curb tobacco advertising.Starting at €8.20