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Deadly Advertising: The Tobacco Case (B)
Olale, Esther; Vaccaro, AntoninoCase BE-177-EBusiness Ethics and Corporate Social Responsibility, Corporate Governance, EconomicsThe case study analyzes the effects of the regulation of tobacco advertising on tobacco companies, the U.S. government and the final consumer from an ethical and business standpoint. The first case deals with how tobacco advertising originated and how it has evolved over the years, and the second case deals with the development of regulation to curb tobacco advertising.Starting at €5.74
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IESE On. Sustainable Leadership
Ferraro, Fabrizio; Rosenberg, Mike; Berrone, Pascual; Vergara, Carles; Ormazabal, Gaizka; Duro, Miguel; Sáez de Tejada, AnnaDossier DOS-41-EBusiness Ethics and Corporate Social Responsibility, Finance, Service and Operations Management, StrategyThe world is faced with grand challenges, such as climate change, poverty and inequality. At IESE, we believe business can play a significant role in solving these seemingly intractable problems.
In this curated collection of articles from IESE faculty, you will find the insight you need to know to lead your organization in the transition to a sustainable future.
This IESE On includes the articles:
- Tackling Sustainability, F...Starting at €15.00
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Deadly Advertising: The Tobacco Case (A)
Olale, Esther; Vaccaro, AntoninoCase BE-176-EBusiness Ethics and Corporate Social Responsibility, Corporate Governance, EconomicsThe case study analyzes the effects of the regulation of tobacco advertising on tobacco companies, the U.S. government and the final consumer from an ethical and business standpoint. The first case deals with how tobacco advertising originated and how it has evolved over the years, and the second case deals with the development of regulation to curb tobacco advertising.Starting at €8.20
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IESE On. Liderazgo Sostenible
Ferraro, Fabrizio; Rosenberg, Mike; Berrone, Pascual; Vergara, Carles; Ormazabal, Gaizka; Duro, Miguel; Sáez de Tejada, AnnaDossier DOS-41Business Ethics and Corporate Social Responsibility, Finance, Service and Operations Management, StrategyEl mundo se enfrenta a grandes desafíos como el cambio climático, la pobreza y la desigualdad. En el IESE, creemos que las empresas pueden desempeñar un papel clave a la hora de resolver estos problemas aparentemente intratables.
En esta colección de artículos seleccionados por el profesorado del IESE, encontrarás la información que necesitas para liderar la transición de tu organización hacia un futuro sostenible.
En este IESE ...Starting at €15.00