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Deadly Advertising: The Tobacco Case (B)
Olale, Esther; Vaccaro, AntoninoCase BE-177-EBusiness Ethics and Corporate Social Responsibility, Corporate Governance, EconomicsThe case study analyzes the effects of the regulation of tobacco advertising on tobacco companies, the U.S. government and the final consumer from an ethical and business standpoint. The first case deals with how tobacco advertising originated and how it has evolved over the years, and the second case deals with the development of regulation to curb tobacco advertising.Starting at €5.74
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Banking on Sustainability (Spanish version)
Kanter, Rosabeth Moss; Reisen de Pinho, RicardoCase HBS-311S04Business Ethics and Corporate Social ResponsibilityABN AMRO REAL made corporate social responsibility central to its brand, adding to customer focus and reflecting its values. Leaders developed the Bank of Value theme and implemented it through activities such as microfinance in poor communities, environmentally oriented lending products, socio-environmental screening of customers and suppliers, employee diversity, and reduction of waste and recycling. Now the fourth largest private bank in Brazi...Starting at €8.20
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Deadly Advertising: The Tobacco Case (A)
Olale, Esther; Vaccaro, AntoninoCase BE-176-EBusiness Ethics and Corporate Social Responsibility, Corporate Governance, EconomicsThe case study analyzes the effects of the regulation of tobacco advertising on tobacco companies, the U.S. government and the final consumer from an ethical and business standpoint. The first case deals with how tobacco advertising originated and how it has evolved over the years, and the second case deals with the development of regulation to curb tobacco advertising.Starting at €8.20