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Walker Advertising: Los Defensores and 1-800-THE - LAW2
Albert, Michael; Yemen, Gerry; Yeaton, SaulCase DARDEN-QA-0912-EDecision AnalysisWhile organizations have been collecting data for years, not all businesses have the talent, culture, and systems in place in order to take advantage of their data. This case uses Walker Advertising, a company that partnered with law firms to advertise their services, to discuss broader themes around the role of data science in a traditional business. Predictive modeling is a crucial function of business to gain insights around allocating and uti...Starting at €8.20
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Serviteléfono S.A.
Labayen T. E.; Baucells Alibés, ManelCase AD-276-EDecision Analysis, EconomicsA 24/7 call center operated by a firm providing high-tech services by means of cellular phones has to allocate operators to shifts in such a way as to minimize costs. The firm runs on small profit margins, so saving a few percent through good scheduling can make an enormous difference in terms of profitability. In doing so, the firm has to make sure that the day is covered and the regulations concerning working time are met. The assignment can be...Starting at €8.20
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Serviteléfono S.A.
Labayen T. E.; Baucells Alibés, ManelCase AD-276Decision Analysis, EconomicsUn «call center» de una empresa dedicada a ofrecer servicios de información de alto valor añadido mediante telefonía móvil, 24 horas al día 7 días a la semana, tiene que distribuir a los operadores por turnos para minimizar sus costes. Los beneficios marginales de la empresa son bajos, por tanto, el ahorro de unos porcentajes mediante un buen «planning» puede representar una gran diferencia desde el punto de vista de la rentabilidad. Por ello, la...Starting at €8.20