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Connecting Taxis and Passengers in South America (Spanish version)
Coles, Peter A.; Edelman, BenjaminCase HBS-915S10EntrepreneurshipSaferTaxi, a taxi booking service in South America must develop its mobilization strategy; that is, it must attract enough passengers and drivers to make its service worthwhile for all. Drivers hesitate to pay for SaferTaxi's smartphones and service unless these will deliver passenger bookings -- and passengers have no reason to sign up unless drivers are available. Meanwhile, regulators question the permissibility of online taxi booking in light...Starting at €8.20
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Emprendiendo en la era lean: ¿Por qué nos adentramos en ella
Castelltort, Albert; Roure, JuanTechnical Note EN-20Entrepreneurship, Innovation and ChangeEn esta nota técnica se describe, en primer lugar, el problema al que se han enfrentado los procesos de innovación hasta hoy, seguido de una descripción de cómo el lean startup enfoca el proceso de una forma completamente distinta con el objetivo de acelerar el proceso, así como de reducir riesgos y, sobre todo, la inversión requerida. La nota aborda, además, los principales factores del entorno que han permitido el advenimiento de esta metodolog...Starting at €8.20
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BuyVIP: Preparing and Assessing Exit Options
Roure, Juan; Castelltort, AlbertCase E-177-EEntrepreneurship, Finance, StrategyThe case deals with the entrepreneurial process of BuyVIP, under the leadership of its founder. It also focuses on a period of strong growth, which, at a certain point in this successful business development cycle, led the board of directors to consider undertaking a divestment process for the entrepreneur and founder and the investment partners involved.Starting at €8.20
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BuyVIP: Preparando y evaluando opciones de salida
Roure, Juan; Castelltort, AlbertCase E-177Entrepreneurship, Finance, StrategyEl caso aborda el proceso emprendedor de BuyVIP, liderado por su fundador, así como el proceso de crecimiento notable que condujo al Consejo de Administración de la compañía, en un momento determinado de este ciclo exitoso del desarrollo del negocio, a considerar la posibilidad de abrir un proceso de desinversión para el emprendedor y fundador y los socios inversores implicados en la compañía.Starting at €8.20
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Impulsar la innovación a través de la iniciativa emprendedora en el seno de Chiesi
Castelltort, Albert; Davila, AntonioCase E-193Entrepreneurship, Innovation and ChangeChiesi Farmaceutici desarrolló un nuevo programa para crear una cultura más emprendedora en su división de España. El programa se basaba en los principios de Lean Startup, según los que los empleados debían pasar de una idea seleccionada a desarrollar un negocio. Sin embargo, al final de programa surgieron retos no previstos.Starting at €8.20
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Driving Innovation Through Intrapreneurship at Chiesi
Castelltort, Albert; Davila, AntonioCase E-193-EEntrepreneurship, Innovation and ChangeChiesi Farmacuetici developed a new program to create a more entrepreneurial culture in its Spanish division. The program was based on Lean Startup principles with employees moving from selecting an idea to developing a business. However, at the end of the program, unexpected challenges arose.Starting at €8.20
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Driving Innovation Through Intrapreneurship at Chiesi (Portuguese Version, Brazil)
Castelltort, Albert; Davila, AntonioCase E-193-PBEntrepreneurship, Innovation and ChangeChiesi Farmacuetici developed a new program to create a more entrepreneurial culture in its Spanish division. The program was based on Lean Startup principles with employees moving from selecting an idea to developing a business. However, at the end of the program, unexpected challenges arose.Starting at €8.20
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Cork'd: Building a Social Network for Wine Lovers
Coles, Peter A.Case HBS-911026-EEntrepreneurshipLindsay Ronga and Gary Vaynerchuk are launching Cork'd, an online social network for wine lovers. Despite Gary's status as a celebrity wine connoisseur, the team faces a significant challenge: several other wine social networks are well established and already have large user bases. How can Cork'd gain traction in this crowded space?Starting at €8.20
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Killing Craigslist: Entrepreneurship in the Online Apartment Rental Market
Coles, Peter A.; Gans, Joshua; Yu, Wei-YuanCase HBS-912009-EEntrepreneurshipJon Pastor and Lawrence Zhou were inspired by the same problem: the Internet was surprisingly unhelpful in the hunt for an apartment. The online apartment rental market was fragmented, opaque, and wrought with misinformation. The leader in this space was the website Craigslist, which was the most highly trafficked classifieds site in the world and the tenth most visited site in the United States despite introducing almost no innovations in its 15...Starting at €8.20
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SaferTaxi: Connecting Taxis and Passengers in South America
Coles, Peter A.; Edelman, BenjaminCase HBS-913041-EEntrepreneurshipSaferTaxi, a taxi booking service in South America must develop its mobilization strategy; that is, it must attract enough passengers and drivers to make its service worthwhile for all. Drivers hesitate to pay for SaferTaxi's smartphones and service unless these will deliver passenger bookings -- and passengers have no reason to sign up unless drivers are available. Meanwhile, regulators question the permissibility of online taxi booking in light...Starting at €8.20