This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
Microsoft Surface: Accelerating Digital Transformation
Sarah L. Y. Cheah; Nigel Koon-Leong ToeCase IVEY-9B19M002-EEntrepreneurship, StrategyIn December 2017, the corporate vice-president of Microsoft Corporation’s Devices division was considering two options to chart a strategic course for the next few years. Since first joining Microsoft Corporation in 2004, one of the vice-president's key roles had been to oversee the strategic direction of the personal computing hardware business. The company, which was headquartered in Washington State in the United States, had a multitude of pro...Starting at €8.20
-
StarHub Ltd.: Paving the Way for Innovation
Sarah L. Y. Cheah; Maw Der FooCase IVEY-9B19M048-EEntrepreneurship, StrategyIn 2018, the Singapore-based telecommunication operator StarHub Ltd. (StarHub) acknowledged that in 2017 its total revenue was relatively flat and its net profit had declined. In the face of rising competition and a slowing global economy, the company needed to explore new sources of revenue growth. Two areas of growth seemed promising. The first area involved the launch of StarHub's smart retail analytics for small and medium enterprises in the ...Starting at €8.20
-
Bumble
Weaver, Graham; Feldhausen, Erika; Mansfield, ImogenCase SGSB-E733-EEntrepreneurshipThis case details the various challenges that Whitney Wolfe Herd faced in starting and scaling Bumble. The case explores critical decisions that Wolfe Herd had to make, including which investors to raise money from, how to pitch her ‘women message first’ dating app to the group of male engineers who could build it, and how to make leadership and reporting line changes as the company scaled.Starting at €8.20
-
Guild
Weaver, Graham; Mirabile, DominicCase SGSB-E767-EEntrepreneurshipThis case follows the formation and growth of Guild, a company founded on the mission to unlock opportunity for America’s workforce through education and upskilling for working employees. By connecting employees to educational programs through its three-sided marketplace, Guild increased access to learning opportunities for employees, improved retention and employee satisfaction for companies, and drove higher numbers of learners for universitie...Starting at €8.20
-
ExecOnline
Weaver, Graham; Strabo, JackCase SGSB-E765-EEntrepreneurshipThis case follows the formation and early growth of ExecOnline, a provider of leadership development solutions through partnerships with top business schools. Founder Stephen Bailey navigates initial sales and partnerships, key personnel decisions, and fundraising dilemmas as he seeks to improve diversity among corporate leaders using the ExecOnline platform.Starting at €8.20
-
Kiana Nelson
Weaver, Graham; Strabo, JackCase SGSB-E757-EEntrepreneurshipThis case details the challenges Kiana Nelson faced at Central Valley Towing, a fictional towing company Nelson acquired. In the case, Nelson must decide whether to overrule a direct report’s decision regarding firing an employee, determine what to do about a talented but abrasive employee, and respond to a top performer who wants a promotion and another top performer who has decided to leave the company.Starting at €8.20
-
JFDI Asia: Southeast Asia's Leading Accelerator
Sarah L. Y. Cheah; Vivien K. G. Lim; Norvin ChanCase IVEY-9B16M214-EEntrepreneurship, StrategyIn 2010, two entrepreneurs launched Joyful Frog Digital Incubator (JFDI), Southeast Asia’s first start-up accelerator in Singapore. They aimed to help develop Singapore’s start-up environment through a structured program that provided access to early stage funding and mentorship. More than 70 start-ups had graduated from the program, and more than half had raised substantial funding. However, five years later, in 2015, JFDI faced challenges as a ...Starting at €8.20
-
Glints: Linking Youths and Jobs
Sarah L. Y. Cheah; Vivien K. G. Lim; Norvin ChanCase IVEY-9B17M018-EEntrepreneurship, StrategyEstablished in 2013, Glints was an online job search service for new graduates, marketing itself as “LinkedIn for youth.” The Singapore-based company was founded by three 21-year-olds who chose to put their university education on hold and forfeit their scholarships in order to pursue their entrepreneurial ambitions. Using the lean start-up approach, Glints pivoted its business model several times before finding a suitable position in a resegment...Starting at €8.20
-
Fujitsu: Co-Creating Digital Business
Sarah L. Y. Cheah; Maw Der FooCase IVEY-9B18M137-EEntrepreneurship, StrategyIn 2017, the president of Fujitsu Asia Pte. Ltd. in Singapore, a subsidiary of Japanese conglomerate Fujitsu Limited (Fujitsu) needed to decide between two project options that represented growth in different industries in Asia. Both projects represented Fujitsu's vision of connected services and could potentially be much-needed engines of new growth for Fujitsu Singapore over the next 5 to 10 years. The first option was to offer its Japanese-eng...Starting at €8.20
-