This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
Paramount Distributing Inc.: The Popcorn Predicament (Role Play)
Michael TaylorCase IVEY-9B12A021C-ELeadership and People Management, MarketingThis is a supplement to The Popcorn Predicament: Competition, Conflict and Buying Behaviour.Starting at €8.20
-
Sustaining Competitive Advantage: Competitive Strategy
Ly, Bryan S.; Vroom, GovertTechnical Note SMN-679-EInnovation and Change, Leadership and People ManagementIn "Value Creation & Capture", we discussed how firms gain competitive advantage and create value by making choices and trade-offs, allowing them to capture more value than rivals, and hence, generate greater profit. This note focuses on the internal analysis of a firm, concentrating on how a firm can combat imitation by utilizing its unique resources, capabilities, and core competencies. This resource-based approach emphasizes that the key to pr...Starting at €8.20
-
Competitive dynamics: Competitive Strategy
Ly, Bryan S.; Vroom, GovertTechnical Note SMN-680-EInnovation and Change, Leadership and People ManagementThis technical note will discuss some of the main strategies firms employ in close competition with other firms and how game theory can be used to help shape a firm's competitive strategy.Starting at €8.20
-
Competitive dynamics
Ly, Bryan S.; Vroom, GovertTechnical Note SMN-680Innovation and Change, Leadership and People ManagementEn la presente nota técnica se comentarán algunas de las principales estrategias que emplean las compañías con una gran rivalidad con otras empresas y cómo la teoría de juegos se puede utilizar para dar forma a la estrategia competitiva de las organizaciones.Starting at €8.20
-
Value Creation and Capture: Competitive Strategy
Ly, Bryan S.; Vroom, GovertTechnical Note SMN-678-EInnovation and Change, Leadership and People ManagementThis note introduces the basic concepts of value creation and value capture, which are used as the building blocks for many other concepts, tools, and frameworks in Competitive Strategy. Defining these concepts allows us to think and talk more precisely about Competitive Strategy. They also allow us to make progress in our understanding of what strategies might actually work, and which are doomed to fail. In this note, we will also define some ot...Starting at €8.20
-
The Popcorn Predicament: Competition, Conflict and Buying Behaviour
Michael TaylorCase IVEY-9B12A021-ELeadership and People Management, MarketingThis B2B role-play case, with its six supplements, is a six part interaction between competing Original Equipment Manufacturers, Distributors and End Users, each with their own business priorities. It is an excellent case to explore organizational buying behaviour, the discipline of the selling process, and the management of sales resources (time) as an asset. It can be included in an introductory marketing course at the MBA or undergraduate leve...Starting at €8.20
-
Pleasant Popcorn Processing Co.: The Popcorn Predicament (Role Play)
Michael TaylorCase IVEY-9B12A021B-ELeadership and People Management, MarketingThis is a supplement to The Popcorn Predicament: Competition, Conflict and Buying Behaviour.Starting at €8.20
-
Premiere Distributing Inc.: The Popcorn Predicament (Role Play)
Michael TaylorCase IVEY-9B12A021D-ELeadership and People Management, MarketingThis is a supplement to The Popcorn Predicament: Competition, Conflict and Buying Behaviour.Starting at €8.20
-
Dependable Equipment Ltd.: The Popcorn Predicament (Role Play)
Michael TaylorCase IVEY-9B12A021E-ELeadership and People Management, MarketingThis is a supplement to The Popcorn Predicament: Competition, Conflict and Buying Behaviour.Starting at €8.20
-
Perfect Popcorn Processing Co.: The Popcorn Predicament (Role Play)
Michael TaylorCase IVEY-9B12A021A-ELeadership and People Management, MarketingThis is a supplement to The Popcorn Predicament: Competition, Conflict and Buying Behaviour.Starting at €8.20