Sustaining Competitive Advantage: Competitive Strategy

Description

In "Value Creation & Capture", we discussed how firms gain competitive advantage and create value by making choices and trade-offs, allowing them to capture more value than rivals, and hence, generate greater profit. This note focuses on the internal analysis of a firm, concentrating on how a firm can combat imitation by utilizing its unique resources, capabilities, and core competencies. This resource-based approach emphasizes that the key to profitability lies in exploiting a firm's unique strengths and doing things differently than competitors.

Related Documents

• Value Creation and Capture: Competitive Strategy
• Competitive dynamics: Competitive Strategy
• Competitive dynamics

Keywords

Competitive advantage competitive analysis competitive dynamics Competitive Strategy Product positioning