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    Competitive dynamics: Competitive Strategy

    Ly, Bryan S. ; Vroom, Govert

    English , Spanish

    • Reference: SMN-680-E

    • Number of pages: 18

    • Publication Date: Jul 6, 2012

    • Fecha de edición: Mar 14, 2013

    • Source: IESE (España)

    • Type of Document: Technical Note

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    Description

    This technical note will discuss some of the main strategies firms employ in close competition with other firms and how game theory can be used to help shape a firm's competitive strategy.

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    Keywords

    Competition Competitive advantage competitive analysis Competitive Strategy General management Product positioning