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Social selling: la influencia de la redes sociales en la venta
Chiesa de Negri, Cosimo; Morales, LaiaTechnical Note MN-395Innovation and Change, Leadership and People Management, StrategyEn estos últimos años, estamos viviendo una acelerada transformación en muchos aspectos de nuestra vida profesional y personal. Esto se debe, en gran parte, a la incorporación de las nuevas tecnologías en nuestra rutina diaria. Vivimos en un entorno de cambio constante en el que hemos modificado nuestra manera de comunicarnos, de comportarnos, de relacionarnos, de interactuar o de informarnos, y todo ello, a un ritmo vertiginoso. Aun así, según ...Starting at €8.20
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Dow Corning Corp.: Business Conduct and Global Values (C) (Spanish version)
Goodpaster, Kenneth E.; Whiteside, David E.Case HBS-320S06Assumes that the reader has also read Dow Corning Corp. (A). Presents two difficult decisions faced by Dow Corning's Business Conduct Committee. A rewritten version of an earlier case.Starting at €5.74
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Jim Sawyer (A) (Spanish Version)
Goodpaster, Kenneth E.; Davidson, Dekkers L.Case HBS-308S11Jim Sawyer, de 40 años, gerente de la División de Plásticos Industrias Unidas ha mostrado signos de alcoholismo. El personal debe ahora considerar cómo la empresa debe hacer frente a este tipo de problema. Proporciona una oportunidad para examinar las corporaciones papel que deben desempeñar para ayudar a los empleados hacer frente a los problemas o Confront de salud personal.Starting at €8.20
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International Drilling Corp. (C) (Spanish Version)
Goodpaster, Kenneth E.; Taylor, DonCase HBS-309S06Complementa el caso (A).Starting at €5.74
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The Ford Pinto (Spanish version)
Goodpaster, Kenneth E.; Davidson, Dekkers L.Case HBS-305S01Business Ethics and Corporate Social ResponsibilityPresents an accounting of Ford Motor Company's handling of a product safety controversy (1970-77) surrounding its Pinto subcompact car. May be used as part of a series, Managing Product Safety, that provides an opportunity to compare and contrast the social response strategies employed by companies involved in a catastrophic product safety controversy.Starting at €8.20
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International Drilling Corp. (B) (Spanish Version)
Goodpaster, Kenneth E.; Taylor, DonCase HBS-309S05Complementa el caso (A).Starting at €5.74
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Dow Corning Corp.: Business Conduct and Global Values (B) (Spanish version)
Goodpaster, Kenneth E.; Whiteside, David E.Case HBS-320S04Assumes that the reader has also read Dow Corning Corp. (A). Presents two difficult decisions faced by Dow Corning's Business Conduct Committee. A rewritten version of an earlier case.Starting at €5.74
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Managing Product Safety: The Ford Pinto
Goodpaster, Kenneth E.; Davidson, Dekkers L.Case HBS-383129-EPresents an accounting of Ford Motor Company's handling of a product safety controversy (1970-77) surrounding its Pinto subcompact car. May be used as part of a series, Managing Product Safety, that provides an opportunity to compare and contrast the sociStarting at €8.20
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International Drilling Corp. (A) (Spanish Version)
Goodpaster, Kenneth E.; Taylor, DonCase HBS-309S04Detalla el conflicto moral experimentado por Don Taylor, un nuevo ejecutivo de alto nivel en una empresa de extracción de petróleo, cuando descubrió que la firma estaba engañando a sus inversores. ¿Qué debe hacer y cómo debe hacerlo? Presenta la aparición de las sospechas de Taylor sobre las prácticas engañosas.Starting at €8.20
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Jim Sawyer (B) (Spanish Version)
Goodpaster, Kenneth E.; Davidson, Dekkers L.Case HBS-310S07Complementa el caso (A).Starting at €5.74