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Healthineers: A Strategic IPO
Harris, Robert S.; Holtz, PaulCase DARDEN-F-1881-EFinanceThis case covers the initial public offering (IPO) of the Siemens subsidiary Healthineers. The March 2018 offering of the health care technology firm was heavily anticipated on the Frankfurt Stock Exchange, and was Germany’s largest IPO in more than 20 years. Healthineers was one of Siemens’ most successful businesses, and its management board had a keen interest in its long-term success and in the valuation that financial markets would place on ...Starting at €8.20
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Siemens and Healthineers: Valuing the IPO - Teaching Note
Harris, Robert S.Teaching Note DARDEN-F-1913TN-EFinanceTeaching note for product F-1913Starting at €0.00
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Valuing Assets in Financial Markets
Harris, Robert S.; Conroy, Robert M.Technical Note DARDEN-F-1518-EFinanceThis technical note provides an overview of techniques used to value assets, including multiples, arbitrage pricing, and discounted cash flow. The note emphasizes the basic nature of valuation approaches and their logical underpinning, focusing on how techniques are applied to assets that are or might be traded in financial markets. The note sets the stage for specific (and often complicated) applications of the pricing techniques.Starting at €8.20
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Spot and Forward Interest Rates
Harris, Robert S.; Conroy, Robert M.Technical Note DARDEN-F-1520-EFinanceThis note examines how spot and forward interest rates relate to bond prices and to each other. After defining spot and forward rates, the note shows how to estimate spot rates from data on either zero-coupon bonds or coupon bonds. It also shows how to express these stated rates for different compounding assumptions. The note pays particular attention to understanding how arbitrage forces in markets establish the links between forward and spot ra...Starting at €8.20
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Stock Options and Compensation
Harris, Robert S.; Conroy, Robert M.Technical Note DARDEN-F-1521-EFinanceThis note is a brief introduction to the logic and practice of using stock options to compensate executives. The Black-Scholes option-pricing model is used to estimate the value of option grants for a company. The note affords the opportunity to apply options valuation in the context of executive compensation, and serves as a companion to introductions to options that expose the reader to the Black-Scholes option-pricing model. A spreadsheet is a...Starting at €8.20
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The Black-Scholes Option-Pricing Model
Harris, Robert S.; Conroy, Robert M.Technical Note DARDEN-F-1522-EFinanceThis note discusses the Black-Scholes option-pricing model and then applies the model to call options. The underlying logic of the model is emphasized and illustrated through the use of simple examples. The model is then applied using real data. The note pays particular attention to procedures for estimating the potential for stock-price changes (volatility). It also provides the reader with an appreciation of the economic underpinnings of the mo...Starting at €8.20
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Investure, LLC, and Smith College
Chaplinsky, Susan; Harris, Robert S.; Kelly, Dorothy C.Case DARDEN-F-1537-EFinanceAlice Handy, an investment professional with 30 years' experience as head of the University of Virginia Investment Management Company, has opened a new asset management firm targeted at midsize endowments and nonprofit institutions in January 2004. Her business, Investure, LLC, offered outsourced investment services to institutions with $150 million to $1 billion in assets and access to top-performing managers at lower cost than a fund of funds (...Starting at €8.20
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Conversion Rate Optimization
Ferrándiz, Luis; Villanueva, Julian; Soldado, PilarTechnical Note MN-389Information Technologies, MarketingEn esta nota se presenta una serie de pautas para aumentar la conversión en un sitio web. Ésta no tiene por qué ser una transacción monetaria, sino que puede tratarse de un registro o de los actos de compartir una noticia, invitar a un amigo, hacerse fan de un club, realizar una descarga, solicitar la prueba de un vehículo, etc. La optimización de un proceso de CRO en un sitio web debe seguir unos pasos estipulados para asegurar su máximo aprovec...Starting at €8.20
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Search Engine Optimization (SEO)
Ferrándiz, Luis; Villanueva, Julian; Simarro, Sergio; Fernández-Velilla, RosaTechnical Note MN-374-EInformation Technologies, MarketingIn the digital world, search engines are shop windows. They are an absolute necessity for giving visibility to a business. A company that does not have a top position in online search results is missing opportunities to sell to, or communicate with, potential customers. And a business that does not appear in search results might as well not exist. Search engine optimization encompasses a range of techniques aimed at improving a website's posi...Starting at €8.20
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Search Engine Marketing (SEM)
Ferrándiz, Luis; Villanueva, Julian; Simarro, Sergio; Fernández-Velilla, RosaTechnical Note MN-376-EInformation Technologies, MarketingSearch engines are shop windows, giving visibility to our products and promoting our company. Not to make good use of them is to miss an opportunity to build brand and sales. When a user conducts a search, the search engine displays the results it considers most relevant. On the one hand, it displays "organic" or "natural" results. These appear in the middle of the results page and are not paid for by the company. SEO techniques are used to optim...Starting at €8.20