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Global Marketing Costa, S.A. (A)
Joachimsthaler, Erich A.; Pryce A. H.Case M-762-EMarketingThis case deals with a sales force problem in the timeshare industry.Starting at €8.20
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Global Marketing Costa, S.A. (C)
Joachimsthaler, Erich A.; Pryce A. H.Case M-764-EMarketingThis is the sequel case of (A) and (B). It defines a specific marketing problem.Starting at €5.74
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Clusterland Upper Austria
Berrone, Pascual; Blázquez, María LuisaCase SM-1590-EDecision Analysis, Leadership and People Management, StrategyThis case describes the origins and functioning of Clusterland Upper Austria, a company created by the regional government of Upper Austria to manage a group of clusters and networks already existing in the region. The organization has been regarded as a best practice example for managing cluster projects. The case examines the specific nature of the region in terms of industrial structure and government policy and its implication in cluster dev...Starting at €8.20
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Hugo Boss AG
Bumm, V.; Joachimsthaler, Erich A.Case M-1010-EMarketingIn 1993, Boss AG, Germany's biggest men's apparel and textile company changed its name to Hugo Boss AG, the name of its original founder. The company also introduced two more brands Hugo and Baldessarini. The two new brands enveloped the flagship brand Boss which had been the company's only brand until 1993. The corporate brand umbrella Hugo Boss firmly and prominently towered over the three individual brands.Starting at €8.20
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Robert Krups GmbH & Co. KG: Market entry into East Germany
Bleivick, S.; Joachimsthaler, Erich A.Case M-836-EMarketingThis case describes the market entry of Robert Krups, a premium high quality small appliance manufacturer and marketer in Solingen, Germany. The case raises issues with respect to the development of a distribution and channel system in any market that is little known. Special consideration is given to the importance of the manufacturer vis-à-vis retailer relationship, opportunities for a small family firm to differentiate itself in the market vis...Starting at €8.20
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Nota sobre el sector europeo de la multipropiedad
Joachimsthaler, Erich A.; Pryce A. H.Technical Note MN-224MarketingLa multipropiedad es uno de los sectores del mercado de viajes y vacaciones que está experimentando un crecimiento más rápido, especialmente en Europa. Es un sector relativamente fragmentado, que está consiguiendo desprenderse de su mala imagen de "promotores sin ley" y que está abandonando el terreno de las inversiones inmobiliarias para introducirse en el mercado de las vacaciones.Starting at €8.20
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OpenAI y el mercado de los grandes modelos de lenguaje
Samila, Sampsa; Berrone, PascualCase SM-1742Business Ethics and Corporate Social Responsibility, Innovation and Change, StrategyEl caso se centra en Sam Altman, el CEO de OpenAI, y las trascendentales decisiones que debía tomar con respecto al rumbo de la empresa en un mercado, el de los grandes modelos de lenguaje (LLM), que crecía rápidamente. Gracias al éxito del GPT-4, OpenAI se había convertido en un actor prominente del sector, y Altman tenía que elaborar una estrategia integral con la que mantener la posición de la empresa y, al mismo tiempo, sortear los complejos ...Starting at €8.20
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Sustainability: Bringing Life to Your Business
Barcelona, Ricardo; Berrone, Pascual; Eccles, Robert G.; Van Wassenhove, Luk N.Dossier DOS-8-EAccounting and Control, Corporate Governance, Marketing, Service and Operations ManagementA new era is dawning in which social, environmental and economic value creation is bubbling up on the horizon.Starting at €15.00
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IESE On. Sustainable Leadership
Ferraro, Fabrizio; Rosenberg, Mike; Berrone, Pascual; Vergara, Carles; Ormazabal, Gaizka; Duro, Miguel; Sáez de Tejada, AnnaDossier DOS-41-EBusiness Ethics and Corporate Social Responsibility, Finance, Service and Operations Management, StrategyThe world is faced with grand challenges, such as climate change, poverty and inequality. At IESE, we believe business can play a significant role in solving these seemingly intractable problems.
In this curated collection of articles from IESE faculty, you will find the insight you need to know to lead your organization in the transition to a sustainable future.
This IESE On includes the articles:
- Tackling Sustainability, F...Starting at €15.00