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Buena Visión España (A)
Cardona Soriano, PabloCase FH-686-ELeadership and People ManagementThis case examines the process of organizational and cultural change undertaken at Buena Visión, a subsidiary of the Alda Gehring Corporation, which manufactured and sold optical healthcare products. The aim of the reforms, which fell within a program undertaken by Alda Gehring called Vision 2000, was to optimize business processes and reduce response times to changes in the environment by decentralizing management and promoting a style of manage...Starting at €8.20
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Global Marketing Costa, S.A. (A)
Joachimsthaler, Erich A.; Pryce A. H.Case M-762-EMarketingThis case deals with a sales force problem in the timeshare industry.Starting at €8.20
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Global Marketing Costa, S.A. (C)
Joachimsthaler, Erich A.; Pryce A. H.Case M-764-EMarketingThis is the sequel case of (A) and (B). It defines a specific marketing problem.Starting at €5.74
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ERC, S.A. (A)
Cardona Soriano, PabloCase FH-489-ELeadership and People ManagementStarting at €8.20
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ERC, S.A. (B)
Cardona Soriano, PabloCase FH-490-ELeadership and People ManagementStarting at €5.74
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Hugo Boss AG
Bumm, V.; Joachimsthaler, Erich A.Case M-1010-EMarketingIn 1993, Boss AG, Germany's biggest men's apparel and textile company changed its name to Hugo Boss AG, the name of its original founder. The company also introduced two more brands Hugo and Baldessarini. The two new brands enveloped the flagship brand Boss which had been the company's only brand until 1993. The corporate brand umbrella Hugo Boss firmly and prominently towered over the three individual brands.Starting at €8.20
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Orientación al cliente
Wilkinson, Helen; Cardona Soriano, PabloTechnical Note DPON-52Leadership and People ManagementEsta nota técnica tiene por objeto ayudar al desarrollo personal de la competencia directiva de orientación al cliente. La razón de ser de cualquier empresa es el cliente. Hoy, el cliente está más informado y formado, es más selectivo y exigente, y tiene mayor capacidad de elección. Por tanto, la orientación al cliente se hace más necesaria que nunca para la supervivencia de la empresa. Si se desea anclar una cultura de orientación al cliente, qu...Starting at €8.20
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Cepillosa. Diseño del nuevo cepillo de dientes eléctrico (C)
Cardona Soriano, PabloExercise FHE-19Leadership and People ManagementEs un ejercicio que muestra la dificultad de tomar decisiones en equipo. Varios departamentos han de decidir sobre cómo lanzar un producto y no es sencillo encontrar una solución consensuada.Starting at €8.20
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Robert Krups GmbH & Co. KG: Market entry into East Germany
Bleivick, S.; Joachimsthaler, Erich A.Case M-836-EMarketingThis case describes the market entry of Robert Krups, a premium high quality small appliance manufacturer and marketer in Solingen, Germany. The case raises issues with respect to the development of a distribution and channel system in any market that is little known. Special consideration is given to the importance of the manufacturer vis-à-vis retailer relationship, opportunities for a small family firm to differentiate itself in the market vis...Starting at €8.20